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PAYWALLS AND ONLINE NEWS
A PRESENTATION BY OLIVER & OHLBAUM ASSOCIATES, WESTMINSTER MEDIA FORUMThe Royal Aeronautical Society, No.4 Hamilton Place, London W1J 7BQ2
nd
December, 2010
 
MONETISING NEWS ON THE WEB
Who delivers the paper?
Only 5 per cent of respondents who were regular specific newspaper title buyers had a direct subscription with thatnewspaper
DirectsubscriptionNewsagentdeliverySupermarketNewsstand / newsagent
Where do you buy the following national newspapers?
Source: O&O Survey, November 2009 (n=2,600)2
 
MONETISING NEWS ON THE WEB
Online promiscuity versus loyalty
Less than 10% of online news consumption is attributable to the website of the respondent’s claimed favourite newspaper 
 
OtherNews aggregatorsOther TV newsBBCLocal paperQuality pressMid-market pressPopular pressOwn siteIndex of total use(average = 100)107 90 130 98 62 89 63 84 177
Online newspaper habits by newspaper readership loyalty (i.e. named favourite newspaper)
Source: O&O Survey, November 2009 (n=2,600)3
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