Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Oliver & Ohlbaum: Paywalls and Online News research

Oliver & Ohlbaum: Paywalls and Online News research

Ratings: (0)|Views: 1,452 |Likes:
Published by PaidContentUK

More info:

Categories:Types, Brochures
Published by: PaidContentUK on Dec 02, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/02/2010

pdf

text

original

 
PAYWALLS AND ONLINE NEWS
A PRESENTATION BY OLIVER & OHLBAUM ASSOCIATES, WESTMINSTER MEDIA FORUMThe Royal Aeronautical Society, No.4 Hamilton Place, London W1J 7BQ2
nd
December, 2010
 
MONETISING NEWS ON THE WEB
Who delivers the paper?
Only 5 per cent of respondents who were regular specific newspaper title buyers had a direct subscription with thatnewspaper
DirectsubscriptionNewsagentdeliverySupermarketNewsstand / newsagent
Where do you buy the following national newspapers?
Source: O&O Survey, November 2009 (n=2,600)2
 
MONETISING NEWS ON THE WEB
Online promiscuity versus loyalty
Less than 10% of online news consumption is attributable to the website of the respondent’s claimed favourite newspaper 
 
OtherNews aggregatorsOther TV newsBBCLocal paperQuality pressMid-market pressPopular pressOwn siteIndex of total use(average = 100)107 90 130 98 62 89 63 84 177
Online newspaper habits by newspaper readership loyalty (i.e. named favourite newspaper)
Source: O&O Survey, November 2009 (n=2,600)3

Activity (4)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->