Marketing is the comprehensive term and it includes all resources and a set of activities necessary to direct and facilitate the flow of goods and services from producer to consumer in the process of distribution.
³Marketing is set of human activities directed at facilitating and consumer Hangs´ the essence of Marketing is exchange of products and the transaction Satisfieshuman needs and want. A considerable amount of work and skills are necessary tocope with satisfying Market¶s needs. Marketing manager manage demand by carryingout Marketing research, planning, implementing, and controlling the Marketingactivities. Within Marketing planning, Marketers must make decisions on targetMarkets. Market positioning, product development, pricing, distribution channels, physical distribution, communication and promotion.
³Marketing myopia means a colored and crooked perception of marketing anda short ± sited ness about the business. Excessive attention to production or product or selling aspects at the cost of the customers and his actual needs. Creates this myopia.Myopia leads to a wrong or inadequate understanding of the market and the surveynature of the business in which a given organizing is engaged. Hence, fails in themarket place and effects the future of the business as well´.