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Table Of Contents

Chapter 1 - Marketing: Mastering the Matrix
Chapter 2: Authority & Expectations
Chapter 3: Marketing Metrics
Chapter 4: Defining Your Target Customer
Chapter 5: Differentiate Your Company
Chapter 6: Writing Your Marketing Plan
Chapter 8: Your Corporate Brand
Chapter 9: Advertising Tips
Chapter 10: Marketing Collateral
Chapter 11: Marketing on the Internet
Chapter 12: Tradeshow Marketing
Chapter 13: Public Relations
Chapter 14: Customer Retention Programs
Chapter 15: Corporate Sales Departments
Chapter 16: Formula Marketing Summary – Example One
Chapter 17: Formula Marketing Summary – Example Two
Chapter 18: Formula Marketing Summary – Example Three
Chapter 19: Write Your Marketing Formula
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Formula Marketing

Formula Marketing

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Published by iUniverseBooks

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Published by: iUniverseBooks on Dec 03, 2010
Copyright:Traditional Copyright: All rights reservedISBN:9781450259255
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09/16/2014

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