Professional Documents
Culture Documents
1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional
campaign? Elucidate
3. Give a framework of developing a brand identity for any potential tourist destination in Himachal
Pradesh.
4. Summarize the emerging market trends that may affect the performance of Dubai as shopping
destination.
5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target
marketing with suitable examples.
6. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination- Kanha National Park.
7. Write a note on ‘Promotion Strategy’ of Singapore. Bring out the general design.
1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional
campaign? Elucidate
3. Give a framework of developing a brand identity for any potential tourist destination in Himachal
Pradesh.
4. Summarize the emerging market trends that may affect the performance of Dubai as shopping
destination.
5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target
marketing with suitable examples.
6. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination- Kanha National Park.
7. Write a note on ‘Promotion Strategy’ of Singapore. Bring out the general design.
1. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’
2. If you are to develop the brand identity of Mumbai, how will you develop it. Give the frame work.
3. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to
‘Yoursingapore.com’?
c) Brand Architecture
6. Give a brief insight into the different approaches towards marketing segmentation of destinations with
appropriate examples to support.
7. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of
a tourist destination.
1. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’
2. If you are to develop the brand identity of Mumbai, how will you develop it. Give the frame work.
3. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to
‘Yoursingapore.com’?
g) Brand Architecture
6. Give a brief insight into the different approaches towards marketing segmentation of destinations with
appropriate examples to support.
7. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of
a tourist destination.