INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR

Internal Examination Test – III

Max.Marks: 15 T II DESTINATION MANAGEMENT (SS) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)

1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional
campaign? Elucidate

2. Write a detail note on the branding process.

3. Give a framework of developing a brand identity for any potential tourist destination in Himachal
Pradesh.

4. Summarize the emerging market trends that may affect the performance of Dubai as shopping
destination.

5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target
marketing with suitable examples.

6. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination- Kanha National Park.

7. Write a note on ‘Promotion Strategy’ of Singapore. Bring out the general design.

INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR

Internal Examination Test – III

Max.Marks: 15 T II DESTINATION MANAGEMENT (SS) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)

1. What according to your analysis are the key factors of success of ‘The Incredible India’ promotional
campaign? Elucidate

2. Write a detail note on the branding process.

3. Give a framework of developing a brand identity for any potential tourist destination in Himachal
Pradesh.

4. Summarize the emerging market trends that may affect the performance of Dubai as shopping
destination.

5. What do understand by ‘Destination Market Segmentation’? List out key elements of effective target
marketing with suitable examples.
 6. Design an appropriate ‘Marketing Mix’ for the eco-tourism destination- Kanha National Park.

7. Write a note on ‘Promotion Strategy’ of Singapore. Bring out the general design.

INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR

Internal Examination Test – III

Max.Marks: 15 T II DESTINATION MANAGEMENT (IB) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)

1. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’

2. If you are to develop the brand identity of Mumbai, how will you develop it. Give the frame work.

3. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to
‘Yoursingapore.com’?

4. Write short note on any TWO of the following:

a) Tourism destination branding challenges

b) ‘I Love New York’

c) Brand Architecture

d) ‘Atithi Devo Bhava’

5. Summarise the current marketing trends in Tourism and Hospitality industry.

6. Give a brief insight into the different approaches towards marketing segmentation of destinations with
appropriate examples to support.

7. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of
a tourist destination.

INDIAN INSTITUE OF TOURISM AND TRAVEL MANAGEMENT, GWALIOR

Internal Examination Test – III

Max.Marks: 15 T II DESTINATION MANAGEMENT (IB) Time: 1:00 Hr.

Answer any THREE of the following questions (3x5=15)

1. Give your criticism on the branding campaign of Indian Tourism with ‘Incredible India’

2. If you are to develop the brand identity of Mumbai, how will you develop it. Give the frame work.
3. What must have been the benefits of rebranding of Singapore from ‘Uniquely Singapore’ to
‘Yoursingapore.com’?

4. Write short note on any TWO of the following:

e) Tourism destination branding challenges

f) ‘I Love New York’

g) Brand Architecture

h) ‘Atithi Devo Bhava’

5. Summarise the current marketing trends in Tourism and Hospitality industry.

6. Give a brief insight into the different approaches towards marketing segmentation of destinations with
appropriate examples to support.

7. Bring out the essence of the following ‘Ps’ marketing services with examples from Hospitality sector of
a tourist destination.