Bulldozer T-rex

CEREAL BOX PLAN

Cereal Name T-Rex Crunch

Company Name Bulldozer

Slogan The breakfast that bites back!

Logo T-Rex

Promotion Gimmick Icarly

Celebrity or Rexxy everyone’s favorite T-rex

Fictional Character

1. How will I get the customer’s ATTENTION?

 I carly and the T-rex

2. How will I get the customers INTERESTED in my cereal?

 Be loud proud and advertise aggressively, take risks to earn the rewards.

3. How will I get the customers to DESIRE my cereal?

 Make it look refreshing and good to eat.

4. How will I get the customers to ACT on their desire for my cereal?
 Cheap Prices and sweet deals.