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Business (Model) Design and Corporate Branding - An Audit using the Business Model Canvas of Alexander Osterwalder

Business (Model) Design and Corporate Branding - An Audit using the Business Model Canvas of Alexander Osterwalder

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Published by Jan Schmiedgen
My BA-Thesis for Softgarden (http://www.softgarden.de) in German language. Original title: "Eine Analyse der Organisationskommunikation der Softgarden-eRecruiting GmbH, mit dem Ziel das Business Design zu modifizieren"
My BA-Thesis for Softgarden (http://www.softgarden.de) in German language. Original title: "Eine Analyse der Organisationskommunikation der Softgarden-eRecruiting GmbH, mit dem Ziel das Business Design zu modifizieren"

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Published by: Jan Schmiedgen on Dec 03, 2010
Copyright:Traditional Copyright: All rights reserved

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06/10/2013

 
 
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Weitere Informationen zum Brandingprozess sowie Designergebnisse gibt es hier "2009 Case Study Softgarden" und hier "2009 Case Study Softgarden - Long / English Version".

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