water &stone
http://waterandstone.com
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Table of Contents
Executive Summary..................................................................................................... 4Preliminary Matters..................................................................................................... 5
The Goal of This Informal Survey .........................................................................................5What's Covered? ..................................................................................................................6What's Not Covered?............................................................................................................7Methodology........................................................................................................................7
Measuring Rate of Adoption........................................................................................ 9
Downloads...........................................................................................................................9Installations........................................................................................................................113rd Party Support................................................................................................................11
Development Services.....................................................................................................12Books in Print..................................................................................................................13
Summary............................................................................................................................14
Measuring Brand Strength......................................................................................... 15
Search Engine Visibility.......................................................................................................15
Inbound Links..................................................................................................................15Google Rankings..............................................................................................................17
Popularity............................................................................................................................18Mindshare...........................................................................................................................21
Google Search Volume ....................................................................................................21Twitter Prominence..........................................................................................................22Media Mentions...............................................................................................................23Demo Site Traffic.............................................................................................................28Fan Activity - Facebook, MySpace & Google Groups.......................................................30
Reputation...........................................................................................................................31
Awards............................................................................................................................31Ratings.............................................................................................................................33Social Bookmarking Activity.............................................................................................34
Summary.............................................................................................................................35