You're Reading a Free Preview
Pages 4 to 28 are not shown in this preview.

You're Reading a Free Preview
Pages 32 to 52 are not shown in this preview.

You're Reading a Free Preview
Pages 56 to 121 are not shown in this preview.

You're Reading a Free Preview
Pages 125 to 141 are not shown in this preview.

32 Days To Going Digital - Profitably Bringing Your Ad Agency Into The Digital World

DownloadPrintMobile Collections Report Document

This is a private document.

Info and Rating

Sections

show all« prev | next »

INTRODUCTION: Going Digital: A Survey of Your Peers
GETTING READY INTERNALLY
Day 1: Speaking a new language
Day 2: Creating an internal digital champion/subject matter expert
Day 3: Places to start your digital language education
Day 4: Charging for fees and commissions with digital
Day 5: Partner or build?
THE DIGITAL USER LANDSCAPE
Day 6: Digital media consumption landscape
Day 7: The demographics of online users
Day 8: Free online tools you can start using today
Day 9: Audiences most sought after online by product category
GETTING IN THE DIGITAL FRAME OF MIND
Day 10: Imagine yourself as the user
Day 11: Knowing real objectives
Day 12: Introducing digital to your clients
Day 13: Crawl, walk, run
Day 14: Planning quarterly and annually for digital
DOING YOUR FIRST DIGITAL CAMPAIGN
Day 16: Building From the foundation: e-mail, retargeting and branded search
Day 17: Explaining reach--part of the rotation
Day 18: Establishing a budget
Day 20: Developing great creative
Day 22: Reporting on your frst client campaign
Day 23: Showing ROI on your frst client campaign
Day 24: Selecting sites, networks, and portals
Day 25: Using rich media
Day 28: Social measurement & charging for your time
Day 29: Determining the right CPM to pay
Day 30: The “next” big thing in online
LIVING THE EXPERTISE
Day 31: Using digital to win new business
Day 32: Your agency’s website
ONE MONTH LATER: continuing your education with us

Share & Embed

Related Documents

More from this user

141 p.
113 p.

Add a Comment