Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
1Activity
0 of .
Results for:
No results containing your search query
P. 1
MMS_Sem1_Marketing System & Environmental Analysis_S3

MMS_Sem1_Marketing System & Environmental Analysis_S3

Ratings: (0)|Views: 9|Likes:
Published by Preema Gandhi

More info:

Published by: Preema Gandhi on Dec 04, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

12/04/2010

pdf

text

original

 
Marketing Management
Session 3: Marketing System& Environmental Analysis-
Prof. Gupte
1
12/4/2010
 
Developed by MET CET12/4/2010Prof. Gupte
Co
ntent Outline
1.Marketing System2.Marketing Envir
o
nment
1.F
o
rces in Macr
o-
Envir
o
nment
2.F
o
rces in Micr
o-
Envir
o
nment
3.Envir
o
nmental Analysis4.Brand Switching Matrix5.Du P
o
nt Pr
of 
itability Matrix
2
 
Developed by MET CET12/4/2010Prof. Gupte
Objectives
At the end
of 
this sessi
o
n, y
o
u will be able t
o:
1.Illustrate the structure
of 
a simple Marketing System2.Identi
y the
act
o
rs and
fo
rces that a
ff 
ect MarketingEnvir
o
nment3.Explain the signi
icance
of 
c
o
mpetitive intelligence inmarketing strategy.4.Apply Du P
o
nt Pr
of 
itability matrix t
o
prepare a war planagainst c
o
mpetit
o
rs.5.Justi
y the r
o
le
of 
c
o
mpetiti
o
n in current market scenari
o
.
3

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->