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Table Of Contents

Target Market
No Fortune
Casas Bahia
Iodized Salt
Coca-Cola
Ice Cream
Single Serve Revolution: A Dud
Financing schemes
Role of MNCs
Harmless Illusion or Dangerous Delusion
Exploitation of the Poor
Poverty and Alcohol
Whitening Cream10
Raise Income
Lower Prices
Cost-quality trade-offs
Quality broadly defined
The Poor as Producers
Microcredit
Employment
People below $2/day
Employment/Population
Productivity
Working poor/Employment
Role of Government
Create Efficient Markets
Downside of the BOP Proposition
Beyond the Hype
Conclusion
References
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Fortune at Bottom of the Pyramid-A Mirage

Fortune at Bottom of the Pyramid-A Mirage

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Published by: Vaidyanathan Parameswaran on Dec 04, 2010
Copyright:Attribution Non-commercial

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02/10/2013

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