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Report BATA Shoe Co.

Report BATA Shoe Co.

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Published by koptar

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Categories:Types, Research
Published by: koptar on Dec 05, 2010
Copyright:Attribution Non-commercial


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Strategic Profile of Bata Shoe Co. Bd.Ltd.
 The business that became the Bata Shoe Organization was established onAugust 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brotherAntonin and sister Anna. Although this business was new, the Bata name hadbeen part of a tradition of shoemaking for eight generations, spanning threehundred years. It was one of the first modern-day shoe 'manufacturers', a teamof stitchers and shoemakers creating footwear not just for the local town, butalso for distant retail merchants. This departure from the centuries-old traditionof the one-man cobbler's workshop was a brand new concept, creating anentirely new industry. The Bata enterprise revolutionized the treatment of employees and labor conditions. Tomas consistently maintained a human focus,creating opportunities for development and advancement, and addedcompensation for employees based on achievement. As the enterpriseprospered, so did the communities where it operated. Tomas believed that afocus on people and public service was critical for business success. Theenterprise built housing, schools and a hospital near the shoemaking plant inZlin. It provided food and inexpensive rent during very difficult times. Batacompanies later provided rail services, construction, insurance, publishing and atannery in Zlin."The Bata System" devised by the Zlin team, and later applied in other BataShoe Organization companies, organized operations into autonomous workshopsand departments ("profit centre"), allowing employees to contribute ideas andstimulate production, and contributed significant breakthroughs in footweartechnology. By 1938 Bata Shoe Organization had established a unique andwidespread presence, designing, producing and marketing footwear in morethan 30 countries. The Bata Shoe Organization regarded itself as a
rather than multinational enterprise, making it a priority to contributeto the economy in any new markets it entered.During the 50s, 60s and 70s the Organization redoubled its focus on retailingexcellence, international footwear branding, advanced manufacturingtechniques and extensive employee training, another Bata tradition that datedback to the Organization's earliest years. The Organization continued to expandits retail operations, production facilities and moved into new countries of operation. Thomas J. Bata, and son Thomas G. Bata, continued to lead theOrganization with the traditional philosophy ensuring that each operationfocused on customer satisfaction. As the world-manufacturing base for footwearshifted to developing countries. New business strategies have been guided bythe founding principles of focusing on customers, marketing and employees.Branded products, innovative retail store concepts, lifestyle merchandising, non-footwear products and participative retailing have been introduced. In 1992, the
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Strategic Profile of Bata Shoe Co. Bd.Ltd.
Organization and family were invited to return to the Czech Republic, where Batahad remained a symbol of national pride and achievement.
Bata is one of the world’s widest reaching companies, with operations in 68different countries. Bata companies strive to listen to the customers in their localmarkets and clearly identify their footwear needs, and then to provide productsthat exceed their customers’ expectations in terms of quality, style and value.Bata operating companies are grouped into four business units based onsimilarities in markets and business issues. Each group benefits from synergiesspecific to their requirements, such as product development, sourcing andmarketing support. Each business unit is entrepreneurial in nature, and canquickly adapt to changes in the marketplace and seize potential growthopportunities.
Bata International
serves customers in much of Asia, the Pacific and Africathrough its 3,000 stores and many dealers. It is supervised from Singapore. BataInternational operates shoe innovation centers in several countries as well as 30factories to serve individual markets.
Bata Europe
is based in Paris and operates 500 stores offering fashionablefootwear. The world-class shoe innovation center just outside of Venice suppliesmany of the exclusive lines found in Bata stores throughout Europe.
Bata Latin America
is based in Mexico City. Bata is the leading retailer of shoes in Latin America and the leading marketer of children's branded footwear.
Bata Canada
is based in Toronto from where 250 stores serve the Canadianmarket. Its chain of Athletes World’s and Nike Shops is the leading fashionsource in Canada for young urban customers.Bata Shoe organization (B.S.O.) is the largest manufacturer and marketer of footwear in the world. Its global business comprises of shoe factories, tanneries,engineering plants, quality control laboratories, product development andresearch centers. Bata distributes its products through approximately 6,300retail outlets, 10,000 franchises and thousands of wholesale depots and dealers.More than 50,000 people are employed in producing and selling over 300 millionpairs of shoes each year, primarily for the domestic markets in which B.S.Ocompanies operate.Approximately 400,000 additional people and their families are engaged in thesupport services required by B.S.O. operations. Bata International Centre islocated in Toronto, Canada. Mr. Tomas Bata, the founder of Bata ShoeOrganization, initiated this worldwide operation in Zlin, Czechoslovakia, nowknown as the Czech Republic. The year 1994 marked the 100
foundinganniversary of BATA. Over the years B.S.O.’s operation expanded across theentire globe and established itself as the world’s largest organization in footwearmanufacturing and marketing Today Bata operates in 68 countries.
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Strategic Profile of Bata Shoe Co. Bd.Ltd.
Bata operates in many different economic and cultural environments around theworld, dictating very different types of operations. Although Bata does not sellthe same shoes nor does it have identical stores in each country, customers willrecognize common elements to the Bata experience everywhere in the world. These common elements are the Bata Leadership Points.
The best product The best product 
Bata companies offer our customers fresh, fashionable footwear and accessories,designed specifically for the needs of the local market. Our shoes are alwayswell made from quality materials.
The best serviceThe best service
Whether in India or Italy, our sales associates offer consistently first-classservice. They are well trained to ensure a proper fit, and we pledge customersatisfaction.
The best value and quality The best value and quality 
 Through the efficient sourcing and distribution of Bata products, we can controlthe cost and quality at every step to ensure value to our customers.
The best locationsThe best locations
Bata stores are modern, attractive and located conveniently to our customers.Bata companies utilize innovative promotions and displays to display ourproducts in attractive manner.
Bata Shoe Company established by G. Bata in 1874 at Zing in formerCzechoslovakia. From a very modest beginning it has come a long way since,mainly by the vision of its founding father and sheer commitment of itsemployee around the world. At first it only made and sold good high qualityshoes in and around Europe but as time goes by it crosses the boundary toEurope and enter in many countries around the world. At the Pakistan periodBata was first came to this country. After independence Bata continue theircommitment to provide good quality shoes at an affordable price. Many of theelderly people still remember the “Naughty Boy” shoe of Bata that was knownfor its durability among the kids of that time. But since then Bata Bangladeshhas changed a lot. Now they are not only providing durable shoes but have
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