Nicole Lawrence

Project 6: Smart Balance TV Ad

Smart Balance vs. Pop Secret and Orville Redenbacher’s Part 1
(30 sec.)
VIDEO AUDIO
WS Orville Redenbacher MUSIC: “Eye of the
(OR) and Pop Secret Tiger” fades in.
Kernel (PSK) walk
angrily toward an office
building.

CU of an office door with

the words “Smart
Balance” on it

MS OR and PSK walking

through the door.

MS OR and PSK at the

reception desk with the MUSIC lowers under
receptionist and OR dialogue.
talking to receptionist
showing how angry his OR: We demand to see
face is. the CEO of Smart
Balance.

PSK: He is a thief.
CU of PSK’s face Stealing our customers
yelling. from us.

MS of receptionist Receptionist: I’m sorry.

talking to OR and PSK as He is not available at
CEO walks up behind the this time.
receptionist. ODK: This is an outrage.

CEO: Hello Mr.

MS of CEO talking to Redenbacher, Mr.
OR and PSK. Kernel, is there a
problem here?
Fade in words “To Be
Continued…” ANNCR: To be
continued.