SWOT ANALYSIS

Strengths

Current strengths

• Good sanitation & proper waste disposal

• Exact date of manufacturing & expiration
• Healthy workers at the same time efficient &
productive
• Trusted suppliers
• Good quality of products at a reasonable price &
high-end technology on food packaging
• Good sales promotion through TV commercials and
print ads
• Good location of stores and branches which is easily
accesible by the public

S • Good manufacturing capabilities equipped with

advanced facilities and equipments
• Food processing expertise
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Weaknesses

Current weaknesses

• Some products are weak-branded and don’t sell very

effectively in the market
• Scarcity of staff & personnel
• Cash flow position is unstable, there are instances
wherein the company loss overwhelms the profit and
goes the other way around.
• Unstable financial situation
• Decreased customer loyalty/retention

W
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Opportunities

Current opportunities

• Innovation of delivery system programs and

distribution channels through online shopping and
facebook
• Multimedia advertising of new end products
• Worker recruitment
• Launching of promos
• Health and social security benefits
• Technological shifts of some foods into no cook and

O
ready-to-eat foods in cans
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Threats

Current threats

• Competition against other food processors

• Health consciousness about botulism and health issues
related to carcinogenic effects of meager products
threatens the demand of sales and safety of products
• Changing customer tastes into other food which is not
producing by the company such as ice scramble, etcs.
• Shortage of workers/laborers due to low compensation
• Tax increase will cause decrease profit
• Increased regulations about standards of products

T
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SWOT ANALYSIS
Presented by: Group 4
BSN 4Y2-15

Members:
Marian Gonzales
Svendson Ordanza
Geraldine Relavo
Melody Santos
Fernandina Macalino
Farwa Marquez

S W
Hannah
Rizza
Lucille

O T