ABOUT THE CONTRIBUTORS
is passionate about working with people (not companies) to
create strategies that combine social media with tradional markeng drivers(strategy, customer insights, segmentaon, etc.) while maintaining the authenc
ity of digital conversaons. From 2004, when she chaired AMA’s rst Hot Topic
workshop on social media/blogs, Toby has been speaking, teaching and consult-
ing about social media at naonal conferences and for organizaons that rangefrom Fortune 500 to startups within the B2B, B2C and nonprot worlds.Toby not only talks about the social web but is acvely involved in the conversa
on. Her blog Diva Markeng was named one of Forbes’ 20 Best Markeng &Social Media Blogs By Women. Her media credits include being proled in bookson social media: Naked Conversaons, Now Is Gone, Twierville and The DigitalHandshake. She has been quoted in publicaons such as INC magazine, BusinessWeek, Wall StreetJournal and Atlanta Journal-Constuon, Entrepreneur.com, MSNBC and the Atlanta Business Chroni
cle.In addion, she was an adjunct professor at Goizueta School of Business at Emory University whereshe taught an innovave course on management consulng.Toby is a Yankee from Boston living in Hot’lanta with her YouTube rock star Wese pup - Max. Con
nue the conversaon with her at divamarkengblog.com and on Twier @tobydiva.
Dana VanDen Heuvel
is a widely recognized expert on Thought LeadershipMarkeng and Social Media. Dana is the founder and president of The Mar
kengSavant Group and previously held several leadership roles in Internetmarkeng.Dana has been a featured speaker at dozens of American Markeng Associa
on events and is a regular contributor to a variety of industry publicaons,sharing his experse on blogging, social media, Internet markeng and emerg
ing markeng trends. Dana is the author of AMA’s Marketech ’08 and ‘09/10Guide to Markeng Technology.Recognized as one of the “50 People You Should Know” by the Green BayChamber of Commerce, Dana serves on several advisory boards for nonprots and community orga
nizaons in and around Wisconsin.Dana is also an adjuct professor at St. Norbert College and teaches a course on social media andthought leadership markeng.