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Making Data Meaningful. Part 3: A guide to communicating with the media

Making Data Meaningful. Part 3: A guide to communicating with the media

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Making Data Meaningful Part 3: A guide to communicating with the media is intended as a practical tool for managers, statisticians, and communication and media relations officers in statistical organizations, particularly those organizations that are in the process of developing their communication strategies. This guide aims to help producers of statistics find the best way to get their message across and to communicate effectively with the media. It contains suggestions, guidelines and examples—but not strict rules or rigid templates.

This new edition reflects the increasing impact of the Internet and social media, including Facebook, Twitter and blogs. These topics are now covered in more depth and across the various aspects of media relations, rather than in one isolated chapter. New discussions include the integration of social media with broadcast and print media, measuring the impact of social media and online press rooms.
Making Data Meaningful Part 3: A guide to communicating with the media is intended as a practical tool for managers, statisticians, and communication and media relations officers in statistical organizations, particularly those organizations that are in the process of developing their communication strategies. This guide aims to help producers of statistics find the best way to get their message across and to communicate effectively with the media. It contains suggestions, guidelines and examples—but not strict rules or rigid templates.

This new edition reflects the increasing impact of the Internet and social media, including Facebook, Twitter and blogs. These topics are now covered in more depth and across the various aspects of media relations, rather than in one isolated chapter. New discussions include the integration of social media with broadcast and print media, measuring the impact of social media and online press rooms.

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Published by: UNECE Statistical Division on Dec 06, 2010
Copyright:Attribution Non-commercial No-derivs

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09/11/2012

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UNITED NATIONS ECONOMIC COMMISSION FOR EUROPE
Making Data Meaningful
Part 3:
A guide to communicating with the media
UNITED NATIONS
Geneva, 2011
 
 
Contents
………………………………
Introduction.....................................................................................................11. Principles, objectives and management issues...................................................32. Organizational aspects...................................................................................73. Emerging technologies for communicating with the media.................................124. Using the web to communicate with the media.................................................185. Writing for and releasing information to the media...........................................266. Monitoring and measuring media activities......................................................347. Media training.............................................................................................418. Handling media crises..................................................................................52

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