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Table Of Contents

Sesavali
ekonomikuri safuZveli
sistema
1.2. bazris ZiriTadi elmentebi. bazris regulireba
ekonomikuri mniSvneloba
2.1. marketingis arsi da funqciebi
2.2. marketingis ZiriTadi principebi da elementebi
2.3. marketingis saxeebi da tipebi
Tavi 3. marketingis marTva
3.2. marketingis organizacia sawarmoSi (firmaSi)
3.3. marketingis samsaxurebis amocanebi da funqciebi
4.1. strategiuli da taqtikuri dagegmva marketin-
4.2. biznes-gegma da misi kavSiri marketingTan
4.3. marketingis kontroli da misi saxeebi
4.4. marketingis sarevizio gegma
Tavi 5. marketinguli garemo
5.1 marketinguli garemo da misi mniSvneloba
5.2. firmis mikro marketinguli garemo
5.3. firmis makro marketinguli garemo
6.4. marketinguli kvlevis organizacia
Tavi 7. momxmarebelTa Seswavla
7.2. samomxmareblo saqonlis SeZenis procesi
8.1. bazris gamokvleva da misi obieqtebi
8.2. bazris tevadoba. prognozireba
8.5. pozicirebis marketinguli strategiebi
Tavi 9. saqoneli da sasaqonlo politika
9.1. saqonlis cneba da klasifikacia
9.4. brendingi
9.5. axali saqoneli da misi Seqmnis procesi
9.6. saqonlis sasicocxlo cikli
Tavi 10. fasi da faswarmoqmna
10.1. fasis arsi da faswarmoqmnis sistema
10.3. fasebis dawesebaze moqmedi faqtorebi
10.4. sabazro fasebis formirebis meqanizmi
Tavi 11. marketinguli arxebi da logistika
11.1 marketinguli arxebis arsi, saxeebi da doneebi
11.3. marketinguli arxebis SerCeva
marketingis sistemaSi
12.1. sacalo vaWroba
12.2. sabiTumo vaWroba
bazarze
13.1. sabanko marketingi
13.2. sadazRvevo saqmianobis marketingi
Tavi 14. marketinguli komunikaciis
14.1. marketinguli komunikaciis kompleqsis Sesaxeb
14.5 gasaRebis stimulireba
Tavi 15. internet-marketingi
15.1. interneti da misi roli marketingis ganviTa-
15.2. eleqtronuli vaWroba
Tavi 16. saerTaSoriso marketingis Sesaxeb
winapirobebi
16.2. globaluri marketinguli garemo
strategiebi
Tavi 17. marketingi da sazogadoeba
momentebis Sesaxeb
ketingis regulirebisaTvis
17.3. marketingis eTika
literatura
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marketingi

marketingi

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Published by Sergo Sanikidze

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Published by: Sergo Sanikidze on Dec 06, 2010
Copyright:Attribution Non-commercial

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12/15/2012

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