DATABASE MARKETING

Presented by : submitted to :
Jiten khandor prof. Meeta Munshi
Ujjval trivedi
Bhavik gandhi
Shreelekha kabra
Ranu maheshwari
Jignesh hirani
 History
• Pizza Hut (corporately known as Pizza Hut Inc.)
is an American restaurant chain and
international franchise that offers different
styles of pizza.
• The history of Pizza hut began in 1958, when
what is now the world's largest pizza franchise
was born.
• Today the Pizza hut company is part of the Pepsi
Empire
• Pizza Hut is a subsidiary of Yum! Brands, Inc.
(the world's largest restaurant company) with
approximately 34,000 restaurants,
delivery/carry-out locations in 100 countries.
• Pizza Hut Becomes First Company In History To
Deliver Pizza To Residents Living In Outer Space.
•  Pizza Hut is known for quality, innovation and
category leadership.
• Pizza Hut was the first pizza chain to offer both
text messaging and mobile Web ordering
options on a nationwide basis
• As a leader in the pizza delivery business,
we're determined to give customers what they
want, when they want it and where they want
it, even if they are in space.
 What they did?
• They launched a site of pizza hut i.e.
pizzahut.com
• Now the question is what information does
the company collect on this site?
• What do the company do with that data?
• Then there was more strategies followed by
the company.
 Here are the answers..
• Company collects personally identifiable information
that you may voluntarily provide on online forms.
• The Personal Information collected on this Site can
include some or all of the following: your name,
address, telephone number(s), e-mail addresses, text
messaging information.
• We will alert you via your selected opt-in
communication method (i.e., e-mail, text messaging,
etc.) to new features, special offers, updated
information and new services.
• Company may use your Personal Information
for any of the following purposes:
1. to understand the use of the Site and make
improvements
2. to fulfill prizes
3. to respond to specific requests from visitors
4. to provide any necessary notices to visitors
5. to send notices of
special promotions,
offers or solicitations
through your selected
opt-in methods
6. to promote and market
Company's business and
various products.
• Company is a part of Yum! Brands, Inc.
Company may share Personal Information
collected on this Site with any member of Yum
Brands, its franchisees, and any other future
subsidiaries or affiliates.
• This is a complete private policy. The
information of the customer is not revealed to
anybody by the company.
• Quick-service restaurant
Pizza Hut used mobile
to generate buzz about
its new Hershey's
Dunkers offering and
built a mobile database
of consumers to
remarket to.
• they promoted the mobile call-to-action with
an awesome offer of free pizza.
• The results were outstanding, and more than
enabled the client to build a vast mobile
database which they could use for future
marketing.
 Face book strategy followed by the
pizza hut
• Over 7,90,000 fans according to the Face book page
statistics tool, which ranks them among the 200 most
popular pages on the site.
• Face book has become a preferred method of
communication for thousands of our customers, so we
wanted to create a presence on Facebook that gave us a
way to interact with customers.
• We want people to see our Facebook page not as
something they become a fan of and then forget about,
but a place they come back to on a regular basis for the
latest news and deals from Pizza Hut.
• Pizza hut use the database of friends we have
to send out promotional announcements and
news about new products through Facebook.
• currently running a “Passport to Italy
Sweepstakes” through our Facebook page to
celebrate the launch of our new Tuscani
Lasagna. Anyone who becomes a fan of the
Pizza Hut page on Facebook before March 7 is
eligible to win.
 Feed back form
• Includes following information :
• Name
• Gender
• Address
• City
• Phone No,E-mail,Date of Birth
• preferred time for contact
• Did your call get through on the first attempt?
• Did you receive your order in the promised time?
• Was the delivery boy hospitable & friendly?
• Did you feel that you got value for your money ?
• Did you receive a leaflet with your order ?
• How often do you visit pizza hut ?