These can be very general to start. Remember that if you want your audience to keep your newsletter, you need to include something worth keeping. If you’re just publishing a schedule, it will be in the trash as soon as the dates are gone. Adding “Ten Sites to Help Earn Badges” will give your readers a reason to save it.In addition, newsletters are released on a schedule. You need a pool of ideas for future issues so you always have something available to include. You can go back to your brainstorm list for ideas or to help kick start your creativity.6.
At the beginning of creating a newsletter, you’ll have plenty of material. Your excitement will help you get it out the door. However, will you still have something to talk about in six months? What about a year after you begin? You have your brainstormed topics to start with, but sometimes that won’t be enough.As ideas come to you, write them down or type them into a document. Keep clippings of interest that you might want to include or images and information from the Web. This will help you when you can’t think of anything to include.7.
If you are asking for contributions, you will need to provide a list of items you are looking to include. You can use Steps 1, 4 and 5 to help you create this list. You will also need to provide dates when you are accepting contributions. Will you pay for submissions? Are you expecting donations? Is there something you can provide contributors other than money?8.
Who is responsible?
If you are doing all the work yourself, you are responsible. However, if you need others to help, each person needs to have their own list of responsibilities so that nothing is missed. This should include due dates as well. Make a list of responsibilities, starting with these: • Layout • Writing • Editing • Graphics • Photography • Distribution9.
Set the schedule.
Determine the frequency for your newsletter. Will publishing once a month work for you? Every other month? Will you only publish certain times of the year? By setting a schedule of release dates and communicating it with your audience, they will know to look for your newsletter and inquire when they don’t get it.10.
By writing a story, taking a picture or creating a newsletter, you are automatically the copyright holder. To expand your audience, you may need to give up some of your rights. If you are merely providing lists of dates for your troop / group this may not be pertinent, but if you’re looking at making money from your newsletter, this needs to be determined at the creative stage.Review the copyright laws in your country. Also review Creative Commons to determine if you are willing to give up some of your rights to get a larger audience.