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Table Of Contents

Getting Started
WHAT'S HOLDING YOU BACK?
LEARNING TO HANDLE SUCCESS
OVERCOMING THE MENTAL BLOCKS
FIGHTING BACK
CHECKING YOUR READINESS
Finding Ideas
LOOKING RIGHT IN FRONT OF YOU
CASHING IN ON CHANGE
CARVING A NICHE
ACQUIRING COMMERCIAL SKILLS
WORKING ON YOUR SELF-ESTEEM
CHOOSING A TRADING NAME
CASE STUDIES
PLANNING AHEAD
MAKING SURE THE PLAN IS YOURS
YOUR BLUEPRINT FOR SUCCESS
GETTING HELP FROM THE PUBLIC SECTOR
GETTING HELP FROM THE BANKS
CHECKLIST
CONSTRUCTING YOUR 'BLUEPRINT FOR SUCCESS'
EXERCISES
Funding Your Enterprise
GETTING YOUR HANDS ON SOME SEED MONEY
START-UP COSTS
GETTING OUTSIDE FINANCE
APPROACHING THE PUBLIC SECTOR
APPROACHING POTENTIAL FUNDERS
THE PLAN THAT WILL FIX YOUR FUNDING
PRESENTING YOUR CASE
Planning Ahead
CHOOSING A PARTNER
CASE STUDIES: GOING INTO PARTNERSHIP
MEASURING THE COMPETITION
COMPETITIVE ANALYSIS
FINDING THE RIGHT PREMISES
THE SYSTEMS YOU WILL NEED
DECIDING YOUR BUSINESS STATUS
UNDERSTANDING THE BASICS OF TAXATION
PREPARING TO SURVIVE - AND SUCCEED
Marketing Your Enterprise
DEBUNKING THE MARKETING MYTH
MARKETING RESEARCH
ABOVE THE LINE PROMOTION
AVOIDING MISTAKES IN SMALL BUSINESS MARKETING
ACTION POINTS
Cultivating the Selling Habit
HOW TO BEGIN
LEARNING TO NEGOTIATE
PROSPECTING FOR CUSTOMERS
MAKING YOUR APPOINTMENTS
CLINCHING A DEAL FACE-TO-FACE
THE TEN COMMANDMENTS OF SELLING
TEN WAYS TO INCREASE YOUR SALES
TEN WAYS TO CONVERT PROSPECTS INTO BUYERS
Developing the Right Qualities
SEVENTEEN ESSENTIAL QUALITIES
DISCOVERING AMBITION
QUALITIES TO ADD STEELINESS
RELATING WELL TO PEOPLE
SMOOTHING DOWN THE ROUGH EDGES
Maintaining Progress
NEGOTIATING SUCCESSFULLY
SUCCEEDING THROUGH STRATEGY
BOOSTING YOUR DECISION-MAKING PROWESS
FEELING THE FEAR
AVOIDING COSTLY MISTAKES THAT CRIPPLE SMALL BUSINESS
THE GOLDEN RULE OF PERSONAL INTEGRITY
NEVER ALLOW YOUR ROUTE TO THE TOP TO BE COMPROMISED
Powering Your Way to Success
YOUR SECRET POWERS
MOVING MOUNTAINS
ARE YOU READY?
ACTUAL CASE STUDY
LOOKING TO YOUR FUTURE
Why Women Excel in Small Business
WOMEN'S VS MEN'S NEEDS
THE VALUE OF PERSONAL GOAL-SETTING
DECIDING THE RIGHT TIME TO START UP ON YOUR OWN
NARROWING THE FOCUS TO MEET YOUR OBJECTIVES
APPRECIATING YOUR SELF-WORTH
EVALUATING TRENDS IN HOME-BASED SMALL BUSINESS
THE PROS AND CONS OF WORKING AT
A MAJOR FORCE IN WORLD ECONOMICS
CASE STUDY
USING THE INTERNET FOR THE PURPOSE IT WAS INVENTED
WHY THE INTERNET IS SUCH A WONDERFUL MARKETING TOOL
THE BEST WAY TO CREATE A DEDICATED WEBSITE
Devising Master Checks for Ongoing Efficiency
BEFORE YOU OPEN FOR BUSINESS
EMPLOYING THE RIGHT PEOPLE
EVOLVING YOUR PURCHASING POLICY
AVOIDING COMMON START-UP ERRORS
DOING THE RIGHT THINGS TO ENSURE SUCCESS
MOTIVATING AND REWARDING KEY PERSONNEL
CREATING PROFIT CENTRES
THE UPS AND DOWNS OF STARTING UP
HANDLING THREATENING SCENARIOS
Glossary of Business Terms
Appendix 2: The Internet
Business Address Book
More Business Books to Help You
Index
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Starting Your Own Business 1845280709

Starting Your Own Business 1845280709

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Published by romylule

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Published by: romylule on Dec 07, 2010
Copyright:Attribution Non-commercial

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