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20788245 Marketing Legends

20788245 Marketing Legends

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Published by Pratik Banerjee

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Published by: Pratik Banerjee on Dec 07, 2010
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05/12/2014

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© 2004 Presslink Publishing 1
 
 
Peter Woodhead’s
Lost Secrets of Marketing Legends
© 2004 Presslink Publishing 2
 
 Contents
Page
Foreword by Yanik Silver 5Introduction 6Chapter One- Early Beginnings 8Chapter Two- It All Started Right Here 10Chapter Three- Science Applied to Advertising 13Chapter Four - Writing Good Copy 17Chapter Five- Psychology Applied to Advertising 23Chapter Six- The Most Important Part of the Copy 31Chapter Seven- A Good Letter Can Make You a Fortune 39in Direct MailChapter Eight- Magic Words or Word Magic? 49Chapter Nine- Today’s Direct Mail and Copywriting Geniuses 55Chapter Ten- The Internet Age 64Conclusion- 67Rogues Gallery- 68Extra Resources- 99
© 2004 Presslink Publishing 3

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