MARTIN BURNS

7 Pearl St. • Belmont, MA 02478

Tel: 617.932.1147 Cell: 617.851.7277
mrtnburns@gmail.com
http://unhub.com/MartinBurns
http://www.linkedin.com/in/martinburns

CORE CAPABILITIES

• Strategic view of recruitment and HR, coupled with strong implementation skills
• Consultative approach to working with senior management, decision makers, peers, as well as general
staff
• Highly effective at understanding, and marketing, an employer’s brand
• Rapidly leverages new technologies to make processes more efficient
• Technical skills include: Applicant Tracking Systems, including HRM Direct, Taleo, Pereless, iCIMS;
Microsoft Office Suite; Boolean String Search; Power Social Media User; Web-based Sourcing Tools (ZoomInfo,
LinkedIn, etc.); Intermediate HTML

PROFESSIONAL EXPERIENCE

Consultant/ Sole Proprieter – Epigrammatic, Belmont, MA January 2010 - present

Human capital and talent acquisition consulting and contingency recruitment

• Direct Recruitment: Performing talent searches for clients in the greater Boston area
• Product: Assist recruiting product start-ups in developing product features, positioning, and roadmap, as well
go-to-market strategy, copywriting, and evangelism to industry
• Technology Assessment: Advise clients on best uses of recruitment technology (ATS selection, job
distribution channels, candidate assessment software, etc)

Recruiting Manager - ZoomInfo, Waltham MA July 2006 – January 2010

Leading source for business information on people and companies, utilizing a highly sophisticated, artificial intelligence
and natural language processing technology to pull data from the Web and then create comprehensive profiles on
professionals and companies. This data is served up in a SaaS model to salespeople, marketers, and recruiters.

Hired to create a recruiting function within the organization. Created and implemented all recruiting processes. Reported
directly into the executive team, and partnered closely with managers and leaders across the organization. Created
specific recruiting plans for openings that utilized a mix of: direct marketing; phone sourcing; employee referrals; social
media; advertising.

• Hires:130, cost per hire over 4 years averaged $1,500 (had been at $16,000 per hire prior to tenure)
• During growth push in second half of 2007/ Q1 2008:
o Hired 44 employees, at an average cost of $900 per employee
o Full design and implementation of major expansion of company headquarters.
• During company contraction in 2008 and hiring slow down, took over product marketing for recruitment
products after Recruiting Products Marketing Division laid off
o Marketing mix included webinars by industry thought leaders; monthly newsletter with original
content; e-mail lead gen campaigns; speaking at regional recruiting events
• Hired, trained, and directly managed Recruiting Associate, as well as dotted line responsibility for office
coordinators
• Selected and implemented ATS system
• HR and employment law subject matter expert
• Initiated and managed all recruitment vendor relationships
• Created innovative, highly regarded brand and voice for career advertising – ads have been held up as best
practices examples by national recruiting trainers and bloggers
 • Creation of ZoomInfo corporate social media presence: Twitter presence; Facebook Fan Page; etc.

Executive Recruiter - Gardner Resources Group, Wellesley, MA July 2005 – July 2006
Regional accounting and finance recruiting agency. Focused on client and candidate development.
• Major wins (new clients developed, resulting in multiple placements) included Boston Scientific, CombinatoRx,
VistaPrint.

Consultant - Premier Agendas/ School Specialty, Bellingham, WA October 2002 – July 2005
Premier pioneered the sale of student planners and 7 Habits for Teens curriculum within the K-12 market. Products range
from simple planners to highly integrated curriculum and teacher training. Ran sales territory that covered Middlesex and
Norfolk Counties, and ultimately expanded to include Boston.

• Took over bleeding territory that had been run by 4 different sales reps on 3 years, and no rep working it for
the prior 6 months
• Reversed downward trend, repaired key client relationships, and grew territory by 10% first year. Growth
averaged 15% per year

Executive Recruiter - CPS, Inc, Boston, MA September 1997 – October 2002

National contingency recruiting agency. Boston branch specializes in actuarial and employee benefit talent. Ran a desk
that focused on both client as well as candidate development.

• Developed successful, revenue generating relationships with clients ranging from multinational to start ups,
including: Pharmacia, CitiStreet, mPower.com, and Financial Engines.
• Consistently billed six figures. Recognized at all company meetings as top producer.

Co-Founder - Cheshire Promotions, Boston, MA July 1996 – October 1997

Concert and events agency, focused on innovative events which drove revenue to non-profit partners

Publishers Representative - Addison-Wesley, Reading, MA June 1995 – September 1996

Start-up division within Addison-Wesley, folded back into company in early 1997. Ran 4-state external sales territory.

EDUCATION

St. Lawrence University, Bachelor of Arts, English/ Writing

• Holton D. Robinson Fellow; Semester Abroad (University of London); Dean’s List and Honors Graduate
• Founder of campus Amnesty International Program; co-founder of University Coffee House. Worked 20+ hours
per week throughout enrollment in support of education.

TALENT ACQUISITION LEADERSHIP

• Highly regarded blogger behind the multiple-award winning blog “Good to Know” http://recruiter.wordpress.com,
winner of Top 25 HR Blogs in the World (HR World)
• Ranked in top 50 Recruiters on Twitter by The Recruiters Lounge
• Frequently sought out by journalists as a recruitment subject matter expert (interviews have appeared on online,
in podcasts, and in print publications such as the Boston Business Journal)
• Regularly asked to consult and offer endorsements of emerging recruiting technologies (examples include:
ReferralBon.us, JobMagic, MyPerfectGig, Indeed.com)
• Recognized at a national level as a recruitment thought leader, quoted in industry publications such as Recruiter
Earth, ERE.net
• Frequent speaking engagements for industry associations and candidates, including the Capital Region
Recruiters Group; Keystone Associates

ASSOCIATIONS

Electronic Recruiters Exchange; The Human Capital Institute; RecruitingBloggers.com; Boston Recruiters Group; Big
Brothers/ Big Sisters of Massachusetts