CREATED BY CHATHURARAVILALHAPUARACHCHI
Zara Benetton
SUPPLY CHAIN MANAGEMENT
Supply chain management involves planning, design,maintenance and control of the flow of materials andinformation along the chain in order to efficiently satisfycustomers requirements (Schroeder, 2000).
Benetton
Zara
INTRODUCTION
E
stablished in 1975
It has stores in 39 countries
Annual sales over $3 billion
Biggest market is north west Spain
In 2003 it has become the worlds fastest growing volumegarment retailer
Its total employment is 40000
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Zara, H&M and Benneton Supply Chain Management
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