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Table Of Contents

Step 1: Plan Your Web Presence
Defining your Customers and Mission
Choosing and Buying your Domain Name
Text, Images and other Graphic Elements
Step 2: Choose DIY or Go with a Pro
DIY Web Site Packages
Choosing a Web Design Professional
SEO and Red Flags
Step 3: Select the Tools for Making Your Home on the Web
Web Hosting
FTP: File Transfer Protocol
Merchant Accounts
Managing your Web Images
Step 4: Make Key Design Decisions
General Design Principles
Getting Around on Your Web Site
‘Seniors’ and Special Needs
What is Hypertext Markup Language?
How Does It Work?
Understanding HTML Tools
Step 6: Identify the Best Software for Words & Images
WYSIWYG vs. HTML Software
Best Values
Some Tips on ‘Deals’ to Avoid
Top-of-the-Line Design Software
For More Information
Step 7: Take Control Over the Look, Feel and Function
Storefront Software Packages
Shopping Cart 101
Amazon.com: The Gold Standard
When to Hire a Pro
Step 8: Optimize Your Site for Search Engines
What is SEO?
How SEO Works
How Search Engines Rank Web Sites
Who and What to Avoid
SEO Maintenance
Step 9: Put All the Parts Together
Testing Your Site
Staff and Customer Site Reviews
Testing on Different Platforms and Browsers
Tracking Bugs, Confirming Fixes and Testing Links (Again)
Resources:
Step 10: Take your Web site Live!
Register with Search Engines
Buy Ads for Better Placement
Sign Up with "What’s New" Directories
Launch a PR Campaign
Start a Blog
Step 11: Constantly Tend to Your Web Site
Keep Things Secure
Manage Existing Content
Tend Your Analytics and SEO
Add New Content and Links
Constantly Promote Your Web Site
Reconsider Ads
Last Words
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11Steps to Create Website eBook

11Steps to Create Website eBook

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Published by: Durgesh K. Srivastava on Dec 08, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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