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AAP Reports October Book Sales

AAP Reports October Book Sales

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Published by: galleycat on Dec 08, 2010
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AAP Reports October Book Sales
 New York, NY, December 8, 2010² 
Publishers¶ book sales tracked by the Association of American Publishers (AAP) for the month of October decreased by 0.9 percent on the prior year to $721 million and were up by 3.4 percent for the year to date.In the children¶s book category, Hardcover Children¶s/YA sales showed an increase of 13.9 percent over October of last year with sales of $100 million; however, year-to-datesales decreased by 11.1 percent. Children¶s/YA Paperback sales are down by 3.3 percentin October with sales totaling $50.9 million; sales fell 6.5 percent for the year to date.The Adult Hardcover category was down 6.5 percent in October with sales of $242.9million, and sales for the year-to-date down by 7.7 percent. Adult Paperback salesdecreased 11.8 percent for the month ($115 million) revealing no change for the year todate. Adult Mass Market sales decreased 1.1 percent for October with sales totaling $60.2million; sales were down by 14.3 percent year to date.
 E Book Sales Hold Steady At Nearly 9% of Trade Book Sales
 E-book sales from participating reporting publishers continue to grow, with a 112.4 percent increase over October 2009 ($40.7 million) compared to $19.2 million in October 2009. January-October 2010 year-to-date E-book sales are up 171.3 percent reaching$345.3 million compared to 127.3 million from January-October 2009.Downloaded Audio Books also saw an increase of 20.7 percent over last year, with salesof $6.3 million this October; and the category was also up 38.6 percent year-to-date.Physical Audio Book sales decreased 20.5 percent in October with sales totaling $14.7million; sales for the year to date are down 13.5 percent.Religious Books were down 4.1 percent for the month with sales totaling $57.5 million,and sales were down by 0.7 percent for the year to date.Sales of University Press Hardcover books decreased 15.6 percent in October to $4.4million; sales increased by 1.9 percent year-to-date. University Press Paperback salesdecreased 13.2 percent for the month with sales totaling $3.0 million, with sales up 4.1 percent for the year. Sales of Professional books decreased 6.1 percent to $44.8 millionand were up by 8.4 percent for the year to date.Higher Education publishing sales increased 12.0 percent for the month ($-22.5 million)and increased 10.6 percent for the year. Finally, the K-12 El-Hi (elementary/high school)category posted total net sales of $154.3 million in October, down 10.8 percent over the prior year, and year-to-date sales of $3.3 billion, a 3.8 percent increase over 2009.

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