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JCC Circle Fall 2009

JCC Circle Fall 2009

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Published by: JCCAssociation on Dec 08, 2010
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fall 20095770
P  Rr
      c        i      r      c        l      e
jeRRy silveRman
toRahs foR ouR tRooPs
jcc goveRnance
are you maximizing thepower of your jcc pool?
lenny Krayzelburg’sjcc swim academy isbringing an aquaticsrenaissance to jcc
Fr aress crrecin r Infrmain abu
JCC Circle
cnac inf@jcca.rg r ca (212) 532-4949.
©2009 Jewish Community Centers Association of North America.All rights reserved.520 Eighth Avenue | New York, NY 10018Phone: 212-532-4949 | Fax: 212-481-4174 | e-mail: info@jcca.org | web: www.jcca.orgJCC Association of North America is the leadership network of, and central agency for, 350 Jewish CommunityCenters, YM-YWHAs and camps in the United States and Canada, that annually serve more than two million users.JCC Association offers a wide range of services and resources to enable its affiliates to provide educational, culturaland recreational programs to enhance the lives of North American Jewry. JCC Association is also a U.S. government-accredited agency for serving the religious and social needs of Jewish military personnel, their families and patients inVA hospitals through the JWB Jewish Chaplains Council.JCC Association receives support from the JFNA National Federation/Agency Alliance, local federations and JewishCommunity Centers.ISSN 1065-1551
This Time, There Is No Going Back
Allan Finkelstein on the Future
An Aquatics Renaissance
Spotlight on the Lenny Krayzelburg JCC Swim Academy
East Village Oasis
Visit New York’s 14th Street Y — in Digital Paintings
Torahs for Our Troops
Supporting Jews in the Military
Focus on: Philanthropy
Mort Mandel on Giving
Say Hello to the New Kid on the Block
We Catch Up with Jerry Silverman
Governance Matters
What Every New Board Member Should Know
Beyond the Battle of the Bulge
Wellness Is the New Fitness
FAll 2009
BY ANd ABoUt...
 Allan Finkelstein
Beore becoming president o JCC Association 15 years ago, Allan held leadership positions at JCCs inLos Angeles, Columbus, and Bualo. He has taught atHebrew Union College in Los Angeles, and at BrandeisUniversity. He is oten called upon to speak about oneo his passions—new models o looking at Jewishcommunal lie, especially as it applies to collaborationbetween institutions.
Lenny Krayzelberg
Lenny is the ounder and director o the LennyKrayzelburg JCC Swim Academy, a comprehensive,learn-to-swim curriculum available only at JCCs. He is aour-time Olympic gold medalist, multiple world-recordholder, two-time USA Swimmer o the Year, and wontwo golds at the 16th Maccabiah in Israel.
 Ann F. Eisen
 Ann F. Eisen, ormer executive director o the NewOrleans JCC, is the vice-president o communityservices, governance and leadership or JCC Association. She is certifed by BoardSource as aconsultant in board sel assessment. She is alsoresponsible or organizing the Esther Leah Ritz NextGeneration o Leadership Institute at the JCCs oNorth America Biennial.
Jerry Silverman
Jerry Silverman is president and CEO o UJC/TheJewish Federations o North America. He is a highlyexperienced leader in the North American Jewishcommunity and longtime corporate executive, withover 25 years o experience.
Sr. Vice-President,Marketing & Communications
Rbin Bain
Creative Director
Peer Shevene
Communications Manager,JCC Circle Editor
Miriam Rinn
Peer SheveneJeremy Kresdan Herzberg
Chris Srm
Alan P. Solow
Honorary Chairs
Edward H. KaplanAnn P. KaufmanJerome B. MakowskyMorton L. MandelLester PollackDaniel Rose
Lisa BrillDonald BrodskyCheryl FishbeinGary JacobsVirginia A. MaasStephen R. ReinerToby RubinStephen SeidenPaula Sidman
Shirley Solomon
Assoc. Secretaries
Enid RosenbergMichael SegalMichael Wolfe
Edwin Goldberg
Assoc. Treasurers
Stephen DorskyAndrew ShaevelDoron Steger
Allan Finkelstein
It’ ti  JCC t it t .
If the economic downturn has taught us anything, it is that the growthwe experienced in recent years took place under an unrealistic set ofcircumstances. We will not likely see a return to the funding patterns thatsustained the institutions and services that we built.It’s time for new thinking; time to change the unwritten rules of engagementamong Jewish institutions, and put our energy into developing the newstrategic directions that will allow our JCCs to adapt and thrive in the future.For instance, today we see the need to reposition the JCC as a leadershipinstitution in the community. The notion that certain institutions “own”particular areas of Jewish life is no longer functional, and hinders us frommoving forward.Too often, the high cost of Jewish living forces young families to choose—theJCC or the synagogue, day school or resident camp. It’s time we nd a way tomake fully integrated memberships in the Jewish community available—andaffordable. We need to rethink the way that Jewish communities operate inorder not only to be more efcient, but also to provide service, afliation, andeducational models that are easily accessible to
seeking involvement.And perhaps most signicantly, we see a strong need to put Jewish mission atthe fore of the conversation. Too often over the past decade, mission has takena back seat to business, and the pressures to keep it there are only growing. Wemust move Jewish mission back to the core of our strategic thinking. This is theonly way for JCCs to maintain distinctiveness in the marketplace—and to fulllour unique role as North America’s most welcoming Jewish space.* * *New thinking. You see it here in the new format and focus of our
 JCC Circle
 magazine. And you’ll be seeing it in everything we do over the coming months,in preparation for the JCC Movement’s forum for new ideas, the JCCs of NorthAmerica Biennial, to be held in Atlanta, May 2-5, 2010.I urge you—as the leaders of the JCC Movement—to join the conversation and bea part of this new kind of thinking. Visitbiennial.jcca.organd submit yourhot topic ideas for discussion at the Biennial. I look forward to seeing youin Atlanta, hearing your ideas, and having your input as we rewrite the rules.B’shalom,
Allan Finkelstein
President | JCC Association
Ti ti,t i  i c.

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