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Table Of Contents

Tourists are:
INFLEXIBILITY
PERISHABILITY
FIXED LOCATION
RELATIVELY LARGE FINANCIAL INVESTMENT
PEOPLE ORIENTED
BENEFITS TO CUSTOMERS
1.ADVENTURE TOURISM
2.CULTURAL TOURISM
3.EDUCATIONAL TOURISM
4.GARDEN TOURISM
5.HERITAGE TOURISM
6.HEALTH TOURISM
7.MEDICAL TOURISM
8.HOBBY TOURISM
9.POP-CULTURE TOURISM
10.PERPETUAL TOURISM
11.PILGRIMAGE TOURISM
12.SPORT TOURISM
14.GAMBLING TOURISM
PRODUCT
BENEFIT MEANING WITH RESPECT TO THE TRAVEL AND TOURISM INDUSTRY
PRICE
PLACE
PROMOTION
PEOPLE
PROCESS
PHYSICAL EVIDENCE
BASE OF SEGMENTATION CATEGORIES
STRENGTHS
WEAKNESSES
OPPORTUNITIES
Threats
Political/Legal
Economic:
Social:
Technology:
JAMMU AND KASHMIR -THE LAND OF HEAVENS
DELHI
GOA
RAJASTHAN -THE LAND OF KINGS
ORISSA -SPIRIT OF Buddhism
TAMIL NADU
KARNATAKA
MAHARASHTRA
SOTC - A DIVISION OF KUONI TRAVEL INDIA LTD
Highlights of SOTC
VISIT REPORT
(OTHER PLAYERS/COMPETITORS OF SOTC)
COX & KINGS
THOMAS COOK
KESARI TOURS
RAJ TRAVELS
REASONS FOR THIS BOOM
TOURISM’S CONTRIBUTION TO INDIAN ECONOMY
MEASURES TAKEN FOR TOURISM PROMOTION
RECENT DEVELOPMENT IN TOURISM INDUSTRY
TOURISM – THE FIRST COMMERCIAL VENTURE
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Tourism Sector

Tourism Sector

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Published by Nikita Gavaskar

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Published by: Nikita Gavaskar on Dec 08, 2010
Copyright:Attribution Non-commercial

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03/16/2012

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