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Chabad's Social Media Success

Chabad's Social Media Success

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Chabad Lubavitch has always been out in front when it comes to using the Internet for publicity. Back in the 90's, Chabad took full advantage of the virtual communities on America Online (AOL) and then launched some of the most impressive websites once everyone migrated to the Web. For years, Chabad has been a strong force in Cyberspace with "Ask the Rabbi" websites, online distance learning, and viral videos.



Today, Chabad utilizes social networking to not only broadcast its message globally, but to also win financial grants. Chabad schools and service organizations, like the Friendship Circle, use Facebook and Twitter to rack up hundreds of thousands of votes in contests for mega grants by such corporations as Chase Community Giving and Target Stores. In last month's Kohl's Cares contest, twelve Jewish day schools in the U.S. finished in the top 20 of the competition, with eleven of those schools being Chabad-affiliated according to the Lubavitch.com website (Each of the finalists received a $500,000 prize).
Chabad Lubavitch has always been out in front when it comes to using the Internet for publicity. Back in the 90's, Chabad took full advantage of the virtual communities on America Online (AOL) and then launched some of the most impressive websites once everyone migrated to the Web. For years, Chabad has been a strong force in Cyberspace with "Ask the Rabbi" websites, online distance learning, and viral videos.



Today, Chabad utilizes social networking to not only broadcast its message globally, but to also win financial grants. Chabad schools and service organizations, like the Friendship Circle, use Facebook and Twitter to rack up hundreds of thousands of votes in contests for mega grants by such corporations as Chase Community Giving and Target Stores. In last month's Kohl's Cares contest, twelve Jewish day schools in the U.S. finished in the top 20 of the competition, with eleven of those schools being Chabad-affiliated according to the Lubavitch.com website (Each of the finalists received a $500,000 prize).

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Published by: Rabbi Jason A. Miller on Dec 09, 2010
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09/11/2013

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Chabad's Social Media Successby Rabbi Jason Miller
Chabad Lubavitch has always been out in front when it comes to using the Internet for publicity.Back in the 90's, Chabad took full advantage of the virtual communities on America Online(AOL) and then launched some of the most impressive websites once everyone migrated to theWeb. For years, Chabad has been a strong force in Cyberspace with "Ask the Rabbi" websites,online distance learning, and viral videos.Today, Chabad utilizes social networking to not only broadcast its message globally, but to alsowin financial grants. Chabad schools and service organizations, like the Friendship Circle, useFacebook and Twitter to rack up hundreds of thousands of votes in contests for mega grants bysuch corporations as Chase Community Giving and Target Stores. In last month's Kohl's Carescontest, twelve Jewish day schools in the U.S. finished in the top 20 of the competition, witheleven of those schools being Chabad-affiliated according to the Lubavitch.com website (Each of the finalists received a $500,000 prize).Last January, Chabad’s Michigan-based Friendship Circle, an organization dedicated to helpingchildren with special needs, won $100,000 when it finished third in the Chase CommunityGiving Challenge on Facebook after using several social media tools to get out the vote. And this past summer, 17 Chabad programs across the United States each received $20,000 in the secondrunning of the Chase challenge.Motti Seligson, a spokesman for Chabad.org and its social media guru explained Chabad's secretin these online contests in a JWeekly article.While scores of Chabad organizations may have started out as entrants in the Chase or Kohl’schallenges, the network as a whole figured out pretty quickly which ones had a serious chance of winning and then placed its chips on the potential winners. The method has proven to beespecially valuable in the Kohl’s challenge, Seligson said. Each voter can vote a total of 20times, and only five times for one school. Hypothetically that means if supporters of one schoolcast votes for the school five times, they each have 15 votes left. Those voters may then cast fivevotes each for three other Chabad schools. During the Chase challenge, it became clear that theChabad-affiliated Friendship Circle of Michigan had a shot at winning a prize, so the other 100Friendship Circle outposts throughout the United States rallied behind their Michigancounterpart. It’s not cheating or skirting the rules, Seligson said, it’s just actualizing a socialnetwork effectively.Fellow Detroiter Ronelle Grier recently wrote an article on Chabad's social networking prowessfor Chabad.org. In one section of her article she writes that two Chabad leaders, the

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