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Marketing New Product Development_23

Marketing New Product Development_23

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Published by eastrooster
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Categories:Types, Research
Published by: eastrooster on Dec 09, 2010
Copyright:Attribution Non-commercial

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12/09/2010

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NPDisaprocesswhichisdesigntodevelop,testandconsidertheviabilityofproductswhicharenewtothemarketinordertoensurethegrowthorsurvivaloftheorganization.
 
T
oreplacedecliningproducts.
T
otakeadvantagesofnewproducts.
T
omaintain/increasemarketshare.
T
odefeatrivals.
T
okeepupwithrivals.
T
omaintaincompetitiveadvantage.
T
ofillagapinthemarket.
T
obringanewcustomers.

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