–Individuals who have been identified asmaking a significant contribution to improvingthe quality of goods and services.Philip CrosbyGenichi TaguchiKaoru IshikawaWalter A. ShewhartW. Edwards DemingJoseph M. JuranArmand Feigenbaum
Three of the Quality Gurus Compared
Source: Modified from John S. Oakland, Total Quality Management (London: Heinemann Professional Publishing Ltd., 1989), pp. 291–92.