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FTC Privacy Report

FTC Privacy Report

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Published by Lynda Koster
Protecting Consumer Privacy in an Era of Rapid Change
Published by FTC
Permission received to upload
Protecting Consumer Privacy in an Era of Rapid Change
Published by FTC
Permission received to upload

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Categories:Business/Law
Published by: Lynda Koster on Dec 09, 2010
Copyright:Attribution Non-commercial

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03/24/2014

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FEDERAL TRADE COMMISSION | DECEMBER 2010
A PROPOSED FRAMEWORK FOR BUSINESSES AND POLICYMAKERSPRELIMINARY FTC STAFF REPORT
 
DECEMBER 2010A PROPOSED FRAMEWORK FOR BUSINESSES AND POLICYMAKERSPRELIMINARY FTC STAFF REPORT
 
TABLE OF CONTENTS
EXECUTIVE SUMMARY......................................................iI.INTRODUCTION.......................................................1II.BACKGROUND........................................................3A.Privacy and the FTC...............................................31.The FTC Approach to Fair Information Practice Principles...........62.Harm-Based Approach .......................................9B.Recent Privacy Initiatives..........................................121.Enforcement...............................................122.Consumer and Business Education.............................133.Policymaking and Research...................................144.International Activities......................................17III.RE-EXAMINATION OF THE COMMISSIONS PRIVACY APPROACH.........19A.Limitations of the FTCs Existing Privacy Models.......................19B.Technological Changes and New Business Models......................21IV.PRIVACY ROUNDTABLES.............................................22A.Description......................................................22B.Major Themes and Concepts from the Roundtables......................221.Increased Collection and Use of Consumer Data..................232.Lack of Understanding Undermines Informed Consent.............253.Consumer Interest in Privacy..................................284.Benefits of Data Collection and Use............................335.Decreasing Relevance of Distinction Between PII and Non-PII.......35V.PROPOSED FRAMEWORK.............................................39A.Scope: The framework applies to all commercial entities that collect or useconsumer data that can be reasonably linked to a specific consumer, computer, or other device. ....................................................42B.Companies should promote consumer privacy throughout their organizations and at every stage of the development of their products and services.........441.Companies should incorporate substantive privacy protections into thei practices, such as data security, reasonable collection limits, sound retention practices, and data accuracy ...........................442.Companies should maintain comprehensive data management procedures throughout the life cycle of their products and services. . ..49C.Companies should simplify consumer choice ...........................521.Companies do not need to provide choice before collecting and usingconsumers’ data for commonly accepted practices, such as productfulfillment ................................................53

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