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Market+Distribution+Strategy

Market+Distribution+Strategy

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Published by Rukunuddin Aslam

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Published by: Rukunuddin Aslam on Dec 09, 2010
Copyright:Attribution Non-commercial

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02/04/2014

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DISC 333: SUPPLY CHAIN MANAGEMENT
Market Distribution Strategy 
 
Distribution Channel
 A network of organizations and institutions that, incombination, perform all the functions required tolink producers with end customers.
Thus addresses 3 key discrepancies:
Discrepancy in
 Space
;
Discrepancy in
Time
;
Discrepancy in
Quantity & Assortment 
;
 
Elements of Channel Theory 
1.
Marketing Functions
2.
Specialization
3.
 Assortment
 
4.
Channel Separation

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