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CubateLimitedMobileGivingResearchPaperDecember20101
MOBILEGIVING
ExponentialexpansionofmobiletechnologyisapredominanttraitofmodernitybutwhatarethemajoropportunitiesforthoseoperatingintheThirdSector? 
EXECUTIVESUMMARY
TheCoalitionGovernmenthasfocuseditsattentionontheBigSocietyTheideaofBigSociety
reliesonthebasicprerequisiteofahealthy,activeandempoweredCivilSociety
.AsStephenBubb
 ,
ChiefExecutiveofACEVO,haswarnedanumberoftransitionsmusttakeplacetomovethepresentGovernment’sconceptfrom
‘romanticismtoreality’
.Onesuchactionistore-evaluatethevehiclesthatweallowandencouragepeopletogivethroughthereforecontributingtosociety.AsPhillipBlond,DirectorofResPublica,recentlyhighlighted,“
givingistheessentialtransactionofCivilSociety
”.ThevehiclesweopenupformassgivingengagementhavebecomepivotalcatalystsintheactivationoftheBritishpopulous.Thispaperwilloutlinethewaysinwhich
DavidErasmus
,CEOofCubateLimitedandafoundingmemberoftheAmbassadorsforPhilanthropyprogramme,envisionsthe
ThirdSectorutilisingthelatestadvancesintechnologyandcommunicationtomodernisegivingforadigitalandmobileage.
Charitiesarefacingamultitudeofchallengesfromfundingshortfallsduetostagnantrecessionleveldonationsandcutsinpublicspendingtoagrowingapathyamongstyoungermembersofsocietyandthedifficultiesinengagingthemforthefuture.Itis
vital,
therefore,for
ThirdSectorleaderstounderstandandfullyutilisenewandinnovativesourcesforfundraising.
Peopleneedtobeempoweredto‘giveastheylive’,makinginstantlowfrictiondonationsarealityforanotoriouslyhardtoreachand‘onthego’youngerdemographic.DavidErasmususesthispapertointroducetheconceptofGivey.Giveyaimstoprovide
asolutiontotheproblemsfacedbycharitiesinthemoderneraofphilanthropy
andalsoengagewithanewgenerationofdonorsbyproviding
acentralisedgivingaccount
.Giveywillprovideatechnicalinfrastructuretocharitiessothatthey
canintegratedonationvianewmediachannels
suchasSMS,MobileWeb,Twitter,Facebookandemail.
 
CubateLimitedMobileGivingResearchPaperDecember20102
Contents:
ExecutiveSummary...............................................................................................1Contents...............................................................................................................2
TheGivingLandscape
FinancialausterityandtheimpactfortheThirdSector.........................................................3
KeyGivingProblems
Modernchallengesfacingcharitiestoday..............................................................................4
TheGiveySolution
EngagingandenablingdonationtoachieveBigSocietyobjectives.......................................6
TheVisiontoProvideSolutions
DavidErasmusandhisjourneyintomodernphilanthropy.....................................................8GetGiving:TheFirstStep.........................................................................................................9
MobileLiving
Growthofmobileandprojectionsfor2012..........................................................................10GenerationY:TheMobileGeneration...................................................................................11TheThirdSectorandtheThirdScreen...................................................................................13
ConcludingRemarksandRecommendations........................................................16
 
CubateLimitedMobileGivingResearchPaperDecember20103
TheGivingLandscape
“
Weshouldbeinnodoubtthatthecomingyearswillhurtformanyofourbeneficiariesandmanyofourorganisations.Somewillgounder,manymorewillcontract.
”
StephenBubb
addressingthe
ACEVONationalConference
,onthe11
th
November2010
1

LeadersintheThirdSectorareveryawarethatthecomingyearswillcontainthebitingeffectsofarguablytheworsteverpeacetimerecessionandsubsequentcutstopublicspendingunderthecoalitionGovernment.Thisclimateoffinancialausteritywillproduceanenormouslychallengingenvironmentforcharities.NewPhilanthropyCapital,initsrecentreport‘
PreparingforCuts’ 
,warnedthatthecharitysectorcouldbefacingdropsinincomeofbetween
3.2billionand5.1billion
postthecomprehensivespendingreview.NearlyonequarterofcharitiesintheUKarecurrentlyfundedbythegovernment,and13%getoverhalftheirincomefromthissource.
2
Wehavelittledoubtthatthissectorwillshowitsinnatestrength,respondingandarisingtogainpredominanceoverthesechallenges.However,inordertodothisitwillneedtoattractgreatersupportfromnon-governmentfunders.

1
http://www.acevo.org.uk/Document.Doc?id=1174
2
Iona Joy, ‘
Preparing for cuts’ 
, New Philanthropy Capital Perspectives (October 2010) pp.2
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