Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Cubate - Mobile Giving Paper

Cubate - Mobile Giving Paper

Ratings: (0)|Views: 959 |Likes:
Published by DaveErasmus
This is a summary of Cubate's findings of the mobile, on the go - generation
This is a summary of Cubate's findings of the mobile, on the go - generation

More info:

Published by: DaveErasmus on Dec 10, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

12/21/2011

pdf

text

original

 
CubateLimitedMobileGivingResearchPaperDecember20101
MOBILEGIVING
ExponentialexpansionofmobiletechnologyisapredominanttraitofmodernitybutwhatarethemajoropportunitiesforthoseoperatingintheThirdSector? 
EXECUTIVESUMMARY
TheCoalitionGovernmenthasfocuseditsattentionontheBigSocietyTheideaofBigSociety
reliesonthebasicprerequisiteofahealthy,activeandempoweredCivilSociety
.AsStephenBubb
 ,
ChiefExecutiveofACEVO,haswarnedanumberoftransitionsmusttakeplacetomovethepresentGovernment’sconceptfrom
‘romanticismtoreality’
.Onesuchactionistore-evaluatethevehiclesthatweallowandencouragepeopletogivethroughthereforecontributingtosociety.AsPhillipBlond,DirectorofResPublica,recentlyhighlighted,“
givingistheessentialtransactionofCivilSociety
”.ThevehiclesweopenupformassgivingengagementhavebecomepivotalcatalystsintheactivationoftheBritishpopulous.Thispaperwilloutlinethewaysinwhich
DavidErasmus
,CEOofCubateLimitedandafoundingmemberoftheAmbassadorsforPhilanthropyprogramme,envisionsthe
ThirdSectorutilisingthelatestadvancesintechnologyandcommunicationtomodernisegivingforadigitalandmobileage.
Charitiesarefacingamultitudeofchallengesfromfundingshortfallsduetostagnantrecessionleveldonationsandcutsinpublicspendingtoagrowingapathyamongstyoungermembersofsocietyandthedifficultiesinengagingthemforthefuture.Itis
vital,
therefore,for
ThirdSectorleaderstounderstandandfullyutilisenewandinnovativesourcesforfundraising.
Peopleneedtobeempoweredto‘giveastheylive’,makinginstantlowfrictiondonationsarealityforanotoriouslyhardtoreachand‘onthego’youngerdemographic.DavidErasmususesthispapertointroducetheconceptofGivey.Giveyaimstoprovide
asolutiontotheproblemsfacedbycharitiesinthemoderneraofphilanthropy
andalsoengagewithanewgenerationofdonorsbyproviding
acentralisedgivingaccount
.Giveywillprovideatechnicalinfrastructuretocharitiessothatthey
canintegratedonationvianewmediachannels
suchasSMS,MobileWeb,Twitter,Facebookandemail.
 
CubateLimitedMobileGivingResearchPaperDecember20102
Contents:
ExecutiveSummary...............................................................................................1Contents...............................................................................................................2
TheGivingLandscape
FinancialausterityandtheimpactfortheThirdSector.........................................................3
KeyGivingProblems
Modernchallengesfacingcharitiestoday..............................................................................4
TheGiveySolution
EngagingandenablingdonationtoachieveBigSocietyobjectives.......................................6
TheVisiontoProvideSolutions
DavidErasmusandhisjourneyintomodernphilanthropy.....................................................8GetGiving:TheFirstStep.........................................................................................................9
MobileLiving
Growthofmobileandprojectionsfor2012..........................................................................10GenerationY:TheMobileGeneration...................................................................................11TheThirdSectorandtheThirdScreen...................................................................................13
ConcludingRemarksandRecommendations........................................................16
 
CubateLimitedMobileGivingResearchPaperDecember20103
TheGivingLandscape
Weshouldbeinnodoubtthatthecomingyearswillhurtformanyofourbeneficiariesandmanyofourorganisations.Somewillgounder,manymorewillcontract.
”
StephenBubb
addressingthe
ACEVONationalConference
,onthe11
th
November2010
1

LeadersintheThirdSectorareveryawarethatthecomingyearswillcontainthebitingeffectsofarguablytheworsteverpeacetimerecessionandsubsequentcutstopublicspendingunderthecoalitionGovernment.Thisclimateoffinancialausteritywillproduceanenormouslychallengingenvironmentforcharities.NewPhilanthropyCapital,initsrecentreport‘
PreparingforCuts’ 
,warnedthatthecharitysectorcouldbefacingdropsinincomeofbetween
3.2billionand5.1billion
postthecomprehensivespendingreview.NearlyonequarterofcharitiesintheUKarecurrentlyfundedbythegovernment,and13%getoverhalftheirincomefromthissource.
2
Wehavelittledoubtthatthissectorwillshowitsinnatestrength,respondingandarisingtogainpredominanceoverthesechallenges.However,inordertodothisitwillneedtoattractgreatersupportfromnon-governmentfunders.

1
http://www.acevo.org.uk/Document.Doc?id=1174
2
Iona Joy, ‘
Preparing for cuts’ 
, New Philanthropy Capital Perspectives (October 2010) pp.2

Activity (5)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
jcwhall liked this
Anna Caffell liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->