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www.CIME4.com4495-304 Roosevelt Blvd, #252Jacksonville, FL 32210Toll Free: 888.821.0034Local: 904.240.490Email: support@cime4.com
Winter 2010
ACIME4White Paper
7 Great Tips for Results on Your NextEvent Marketing Campaign
By: Damien Robinson, Managing Partner
Sheryl Ross, Chief Editor
Winter 2010http://www.cime4.comPhone: 1-888-821-0034 Email: support@cime4.com
7 Great TipsFor Results On Your NextEvent Marketing Campaign
1. Start!
Okay, so you've got your website or product andyou want to plan an “in the real world” event?(Not to be confused with a virtual or real onlineevent. However, you want to use the Internet formarketing.) Great! This article should be the jump-start to your event marketing effort.Before you start your campaign, you must beready with the right questions to ask. Answers tothese burning questions are pivotal to yoursuccess. Are you ready? Okay, let's begin withobtaining the “who, what, when, where, how andwhy”. There may even be more than one answerto each of your questions. And there will bequestions that pop up along the way, but the moreyou think of things in advance, the better youroutcome will be.
Who
are you targeting by having an event?
Who
do you want to come?
Who
is your best audience?
Who
is the decision maker at each stage of theevent?
What
is the purpose of your event?
What
makes your event different from others likeit?
What
are you hoping or to accomplish?
When
is the best time and date for your event?
When
do you anticipate beginning marketing?
When
do you begin tracking responses?
Where
is the event happening?
Where
do people access information anddirections?
Where
are the bathrooms?
How
much lead time is needed prior to the event?
How
do all the pieces fall into place?
Why
does media need to be involved?
Why
is location such a factor?
Why
should people be motivated to attend?
Why
is this marketing so important?
The answers to these questions and many more are thefoundation for establishing a concrete Event MarketingCampaign. Once you have those answers in your arsenalyou can choose which are most important for youraudience.
2. Simplicity Is So Twenty-Eleven:
When it comes to building websites there are twocritical factors, (1) creating a wonderful userexperience, and (2) engaging your audience withease and simplicity of message. These should be apart of the general web standard for the overallfocus in web development.UX (User Experience) andUI (User Interface)are key components forpositive end-user experience and properawareness can ensure great viral effects for yourevent. We all know the cliché: “
First impressions are lasting ones.
” As with a first impression, astrategic, positive user experience can last longafter your campaign is completed.
are the new trendy way to increase click-traffic on the web. As a smaller, precise “single source” or landing page presentation where everyone can view at first glance your most important information, you're sure to quickly eliminate confusion and appease the person who may just be browsing. As long as the microsite has proper structure and navigation it becomes the initial interactive point and a launching pad to other links, social networks or additional sites for reference.
Browser Differences:
It is important to keep in mind that not everyone has the same web browser (it is an application that allows access to the content on the World Wide Web) for surfing the Internet. Each browser is different and can display information differently on each person’s screen due to screen resolution, monitor size and additional settings.According to r ecent web statistics and developing
trends (published as recently as September 2010), Firefox is considered the internet browser of choice, however, Internet Explorer is still commonly used by many companies and individuals who have not transitioned to its newer versions are met with unstable experiences.Despite Microsoft's self-apprised f uneral c eremony for version 6
3. SEO (Search Engine Optimization):
Search engine algorithms, the mathematical equationsthat allow the search engines to work, have the ability toidentify new and interesting information based oncommonly entered words and phrases. Simply put, theylike it “short and sweet”. So, if you want to be recognizedand recognized often, you need to rethink how people willfind your content on the web. Search engines like newand updated content as well!
Get rid of those long hyperlinks
!
SEO
does not like them andultimately your audience iseasily lost. There aresolutions that do notrequire you redefining your identity. Commonlyused services include Bit.ly and TinyURL to namea few, while Foursquare, Facebook and recentlyGoogle all have their own versions of shorterURLS.
Winter 2010http://www.cime4.comPhone: 1-888-821-0034 Email: support@cime4.com
Now thatFacebook and Bing have entered into apartnership, many new social sharing options willbe emerging.
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