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Bootstrapper'sBible (SethGodin)

Bootstrapper'sBible (SethGodin)

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Published by chander2008

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Published by: chander2008 on Dec 10, 2010
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12/10/2010

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by Seth Godin
There’s never been a better time to start abusiness with no money. And this manifesto — available for free for a limited time — will show you how.
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BIBLE
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THE
BOOTSTRAPPER’S
EE O 2 EEKS 
ONL HOUGH EEMBE 30H!
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This manifesto is based on
The Bootstrapper’s Bible
, a bookI wrote a few years ago. What I’ve done is divided it intoshort sections, so you can find the little kernel of insight you need, when you need it. (I hope!)
The Joy of Small
What’s a Bootstrapper?
Well, since you bought this manifesto, chances are that you qualify! For me, a bootstrapperisnʼt a particular demographic or even a certain financial situation. Instead, itʼs a state of mind.Bootstrappers run billion-dollar companies, nonprofit organizations, and start-ups in theirbasements. A bootstrapper is determined to build a business that pays for itself every day. Inmany ways, itʼs easiest to define a bootstrapper by what she isnʼt: a money-raising bureaucratwho specializes in using other peopleʼs money to take big risks in growing a business. Not thatthereʼs anything wrong with that…You can use the information in this manifesto to make any company more focused, more ef-ficient, and more grassroots. Throughout this manifesto, though, Iʼll be primarily addressingthe classic bootstrapper: entrepreneurs who are working their butts off to start a great busi-ness from scratch with no (or almost no) money.
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At last count, there were several million bootstrappers in this country, with another few mil-lion wannabes, just waiting for the opportunity. My goal is to give you enough insight andconfidence that youʼll get off the bench and make it happen.
The Bootstrapper’s Manifesto
TAPE THIS TO YOUR BATHROOM MIRROR ANDREAD IT OUT LOUD EVERY NIGHT BEFORE YOU GO TO BED:
I am a bootstrapper. I have initiative and insight and guts, but not much money. Iwill succeed because my efforts and my focus will defeat bigger and better-fundedcompetitors. I am fearless. I keep my focus on growing the business—not on politics,career advancement, or other wasteful distractions.I will leverage my skills to become the key to every department of my company, yet realizethat hiring experts can be the secret to my success. I will be a fervent and intelligent userof technology, to conserve my two most precious assets: time and money.My secret weapon is knowing how to cut through bureaucracy. My size makes me fasterand more nimble than any company could ever be.I am a laser beam. Opportunities will try to cloud my focus, but I will not waver from mystated goal and plan—until I change it. And I know that plans were made to be changed.I’m in it for the long haul. Building a business that will last separates me from theopportunist, and is an investment in my brand and my future. Surviving is succeeding, andeach day that goes by makes it easier still for me to reach my goals.
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