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marketing project minta buscit

marketing project minta buscit

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Published by monii07
University of managment and technology. project of marketing.
University of managment and technology. project of marketing.

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Published by: monii07 on Dec 11, 2010
Copyright:Attribution Non-commercial

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12/17/2012

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Brief Introduction
There are so many biscuits available in the market. Some of them are working under giants of industry and some of them are working solo and created their brand name with time. Most of thecompanies are selling their products
 
saying that their product is different and unique; they claimto have different taste. But now people are getting aware that most of the companies have similar taste. As they have same biscuits in different packing.People now want something unique and something that turns up different from all other biscuits brand that are available in the market. By judging the requirement of the people we discoveredthat there is need for a product that is actually unique in taste and also keeps its self differentfrom other biscuits brands.After identifying the need we decided to launch biscuits that are going to fulfill the needs of the people and also healthy from others. These biscuits have unique taste of mint in them that noother biscuit have. This unique mint taste of biscuits differentiate us from other biscuit producingcompanies.
 
2. Our Innovation
Explanation of our innovation:
We are introducing mint biscuits family, which is not introduced yet in Pakistan. There are manytypes of biscuits and have many types of flavors but, no biscuits have refreshing taste as our mint biscuit have. In start we are introducing plain mint, and later we are planning to include orangemint, chocolate mint & lemon mint biscuits. It can replace mint toffees, mint bubbles etc.
How mint biscuits are creating a differentiation?
Mint flavor
Helps in digestion
Refreshing taste
Mint biscuits create differentiation from its mint flavor, as mint flavor is introduced first by our company in biscuits, now people can also taste mint in biscuits. People who use to drink mint teaafter lunch they can have mint biscuits instead of taking tea, it works in a same way, and no other  biscuit have quality of making digestion easy. It can also be a good option for smokers torefresh their mouth.
 
Need Gap Analysis and how mint biscuits fulfill this need?The Gap in Market
We conducted different surveys in the market trying to find out the current needs of thecustomers regarding biscuits and ask them what they would like to have different in their Biscuits. We come to the conclusion that people want something that is different from available biscuits in the market yet also very healthy to eat.Techniques for determining the steps to be taken in moving from a current state to a desiredfuture-state: It begins with
(1)
After judging this Gap we are going to launch a new product so, first of all we have towork on the development of the product. We will do free sampling and sponsors theshows so that people can be aware of our product.(2)After maintaining the maturity point, when we will feel that our sales and profits arestable and they are not increasing then we will diversify our product. Here we willintroduce new flavors to attract the more customers.
(3)
As we have mentioned that we will first of target the market of Lahore, so after attainingthe desired position in Lahore, we will introduce our product in Islamabad, Faisalabadetc.

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