2. Our Innovation
Explanation of our innovation:
We are introducing mint biscuits family, which is not introduced yet in Pakistan. There are manytypes of biscuits and have many types of flavors but, no biscuits have refreshing taste as our mint biscuit have. In start we are introducing plain mint, and later we are planning to include orangemint, chocolate mint & lemon mint biscuits. It can replace mint toffees, mint bubbles etc.
How mint biscuits are creating a differentiation?
Helps in digestion
Mint biscuits create differentiation from its mint flavor, as mint flavor is introduced first by our company in biscuits, now people can also taste mint in biscuits. People who use to drink mint teaafter lunch they can have mint biscuits instead of taking tea, it works in a same way, and no other biscuit have quality of making digestion easy. It can also be a good option for smokers torefresh their mouth.