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TRUNG NGUYÊN COMPANY

TRUNG NGUYÊN COMPANY

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Published by Hà Thanh

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Categories:Types, Business/Law
Published by: Hà Thanh on Dec 12, 2010
Copyright:Attribution Non-commercial

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03/14/2013

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TRUNG NGUYEN CORPORATIONAND STRATEGY PENETRATE INTOPHILIPPINES MARKET
GROUP 4
 
1996
20002002
Establishment of Trung Nguyen Coffee CompanyOver 100 Trung Nguyen coffee shops were set up in VietnamThe company has establish three factories where manufacturemixed coffee, drip coffee, and a range of kinds teas withregional branches at Ban Me Thuot, Binh Duong and Lam DongTN has established the franchised shop systemnationwide and also in Japan, Thailand, Cambodia,Malaysia, China, and outside of Asia opened inGermany and US
COMPANY BACKGROUND
Trung Nguyen trademark was established in Singapore andThailand
 
ANALYZING PHILIPPINES COFFEE MARKET BYUSING 12C FRAMEWORK 1.Country:
- P
hilippines isthe world's 12th most populous country
-
The national language is
P
ilipino but
English
is both spoken and understoodthroughout the country, especially in business negotiations and in the government
-
The national economy of the
P
hilippines isthe48th largest in the world, with anestimated 2009gross domestic product(nominal) of $161billion
-
The
economy of the Philippines
is the 4thlargest economy inSouth East Asiaand the35thlargest economyin the world by purchasing power parityaccording to theWorld Bank in 2009
 
- I
n the
P
hilippines, coffee has a history asrich as its flavor. The first coffee tree wasintroduced in Lipa, Batangas in 1740 by aSpanish Franciscan monk.
-
The
P
hilippines is one of the few countriesthat produces the four varieties of commercially
-
viable coffee: Arabica,Liberica (Barako), Excelsa and Robusta.Climatic and soil conditions in the
P
hilippines ±from the lowland to mountainregions ±make the country suitable for allfour varieties
- P
hilippines is
raked the 15
th
in 2005 Toptwenty green coffee producers (FAOestimate)

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