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Corporation Management Hyatt BBA310

Corporation Management Hyatt BBA310

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Published by Brigitte Jones

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Published by: Brigitte Jones on Dec 12, 2010
Copyright:Attribution Non-commercial


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Hyatt Hotels
Corporation Management Overview,
Contributor:Brigitte M. Jones: BBA Student
Corporation Summary
12/11/2010Corporation Management Overview Hyatt HotelsPage 1
Overview and Description
Hyatt Hotels Corporation is considered to be at the top of the list as a world’s peakoperator of extravagant hotel and resort and a key player in the global hospitalityindustry. Hyatt Regency is known as the core brand; however, the company manages,owns, franchises, and develops: residential, resort, and vacation properties around theglobe which are all Hyatt-branded under the brands: Grand Hyatt, Park Hyatt, Hyatt,Hyatt Regency, Hyatt Resorts, Hyatt Place, Hyatt Summerfield Suites, and Andaz(DATAMONITOR, 2010). The corporate headquarters is located in Chicago, Illinois withapproximately 45,000 employed individuals as a whole company.
In 1957, the hotel began as aHyatt House motel in Los Angeles where the founder, Jay Pritzker, bought it. As time passed, Mr. Pritzker and Donald Pritzker, his brother,combined ideas and interests of other family members, which later led to theestablishment of the North American management and hotel ownership in 1962 (Farley,2010). Based on many family differences about six years later, Hyatt International wasshaped and later became a separate company. According to Farley, “Hyatt Corporationand Hyatt International Corporation were taken private by the Pritzker family businessinterests in 1979 and 1982, respectively” (2010). They all tried to uphold the originalideas for the business, but everyone had their own view of what would happen next. ThenDecember 31, 2004, the Pritzker family consolidated all of their hospitality assets,including Hyatt International Corporation and Hyatt Corporation, to become a single entityknown today as Hyatt Hotels Corporation (Farley, 2010). The company has expanded andgrown tremendously over the years, but the best is yet to come with all the renovationsthat are scheduled to take place.
12/11/2010Corporation Management Overview Hyatt HotelsPage 2
Products and Services
Hyatt, formally known as Global Hyatt, is an international hospitality focusedcompany. They take pride in providing exceptional customer service for each individualguest, every time. Every employee is committed to creating a memorable experience fornot only the every guest, but their co-workers also. The organization empowers theassociates so they in return delight the guests. Besides customer interaction, the hoteloffers high-speed internet in majority of the guestrooms and all of the meeting rooms, apool, an indoor fitness center, full-service business center, automatic group billing, andinteractive meeting planning. Not to mention, a variety of dining options are availablewithin the hotels, a lounge to relax and have a few spirits, and a diverse team of employees who help welcome a wide range of guests. The Hyatt Hotels Corporation hasmany package deals for all occasions, meeting spaces large and small, and everythingnecessary to maintain brand loyalty. The company’s goal is to be the preferred brand forthe owners, guests, and employees. But, it takes everyone within the company to worktogether as a family to fulfill such desire.
Manufacturing and Marketing
Manufacturing comes primarily within the hotel being produced by the employees. The products and services that are provided to the guests are not made and shipped;they are all performed by the different departments at hand. The chiefs prepare food; thestaff provides service, and so on. As far as technology is concerned, the Point of Salecomputers are purchased from an outside source where they are repaired. Also, some of the products needed to have a successful business are purchased for use within thecompany. All other services are carried out with the Hyatt touch. Marketing on the otherhand, is spread out among television commercials, magazine ads, website banners, andcombined with other traveling agencies. The largest way of marketing within this industry
12/11/2010Corporation Management Overview Hyatt HotelsPage 3

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