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Rural Marketng of Telecom Sector

Rural Marketng of Telecom Sector

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Published by Utkarsh Sethi

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Categories:Business/Law
Published by: Utkarsh Sethi on Dec 12, 2010
Copyright:Attribution Non-commercial

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12/12/2010

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TELECOM SERVICE PROVIDERS IN THE VILLAGES
 
The expansion of India's telecom industry has ledto an "all-inclusive growth" of the Indianeconomy in terms of GDP
In the 2006/07 the country saw the growth ratehit 9.6 percent-Majorly due to telecom sector.
The demand for telecommunication services aresurging across rural India, as middle class andupper classes are growing in most villages
 
y
A huge population
²
720 million people in630,000 villages across 3.2 million square miles.
y
A massive economy
²
over 50% of India·s totalGDP. There are almost same number of middle tohigh income households in rural areas (21.16 mn)as urban India (23.22 mn).
y
A booming economy
²
with the consumerdurables market, for example, growing at 25%per year (vs10% nationally).
y
A parallel economy
²
with the same needs asdeveloped markets but a reduced ability to pay.

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