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Twitter eBook by Smarta

Twitter eBook by Smarta

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Published by Rori Cross Brown

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Published by: Rori Cross Brown on Dec 12, 2010
Copyright:Attribution Non-commercial


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We know you’re not all going to need thesame advice, so we’ve split this book intothree clear sections:
Smarta’s Twitter eBook is foranyone starting or runninga business – and with any level of Twitter knowledge.
What’s this?
If you’re new to Twitter, start with this section.
Get a clear understanding of how Twitter canhelp your business, and then let us guide you
through creating your prole, nding your rstfollowers and sending your rst tweet.
If you already use Twitter, skip the introand start here.
We’ll show you how to build followers andbetter engage with your customer base, withsome exclusive insider tips from pro users andestablished entrepreneurs who are using Twitter
to drive their businesses forward.
For everyone,
at the back of the eBook you’ll
nd a big list of the best tools, apps andresources to use to get the most from Twitter.
This will help you decide which tools most suityou and where you can get up-to-date
tips and information.
Whether you’re an old hand attweeting or you’re still not exactly sure what Twitter’s all about,we’ve got the right no-nonsense,practical tips to help your business.
Duncan Bannatyne@DuncanBannatyne
Dragons’ Den star, entrepreneur andinvestor Duncan has over 100,000
followers on Twitter. That’s in no small part
down to the fact he makes a point
of engaging with his community non-stop.
He recently created the #duncansdreamhashtag, which reached number one on UK
trending topics.
Maz Nadjm@Mazi
Maz is responsible for Sky Portal’s social
media products and implementation.
He also launched the new Times Onlinecommenting system and has advised anumber of News Corp units and partners,News International, Star TV, Sky Italy and
Fox TV Channels. He is currently advising
Chelsea Football Club and British Forces
Broadcasting. He has almost34,000 followers.
Daren Forsyth@DarenBBC
Daren founded 140characters.co.uk -
aftera career in digital media spanning 13 yearsthat saw him work for the BBC and The
Media Trust. Prior to those roles he built
and sold a digital agency that deliveredprojects for the BBC, Channel4, ITV, Sky,Virgin, Domino’s Pizza, Sporting Index and
Tote. He has almost 6,000 followers.
Shaa Wasmund@shaawasmund
Shaa is the founder of Smarta, and anardent believer in the power of socialmedia and what it can do for small
businesses. She frequently gives talks on
social media and Twitter and has more
than 2,000 followers. She’s featured inalmost 100 Twitter lists as a one-to-follow.
Brad Burton@BradBurton
Brad is the founder of 4Networking – theUK’s largest joined-up business breakfastnetworking group, and author of ‘Get Off
Your Arse’. He’s a prolic tweeter and hasmore than 2,500 followers.
John Barton@DigitalBarton
John is head of planning and social mediaat Steak, a digital marketing agency thatcounts John Lewis, Debenhams, TimeOut, British Gas, Virgin Holidays and
Matches as clients.
Mark Shaw@markshaw
Mark is a Twitter consultant who helpsother businesses make the most of
Twitter. He has more than 12,500 followers
and regularly blogs and creates videospacked with advice for newbie social
media users.
Noush Skaugen@noushskaugen
Noush is a singer-song-writer who hastaken the independent music world bystorm after racking up more than onemillion followers on Twitter – the greatest
ever number for an unsigned artist.
She wants to stay independent, and hersocial media efforts are securing her awidespread fanbase without the need for
big-label backing.
Phil Jones@PhilJones40
Phil is the UK sales and marketing directorof global technology manufacturer
Brother (@Brother_UK - http://twitter.
com/brother_uk) and a director and vice-president of Greater Manchester Chamber
of Commerce. He’s a prolic social media
user and has nearly 2,000 followers
on Twitter.

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