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Service marketing Strategies: Emirates and Etihad

Service marketing Strategies: Emirates and Etihad

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Published by Abul Hasnat Opu
Service difference and major strategies for marketing.
Service difference and major strategies for marketing.

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Published by: Abul Hasnat Opu on Dec 12, 2010
Copyright:Attribution Non-commercial

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05/13/2013

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Services Marketing Strategies:Emirates Airlines & Etihad Airways
 
Dated : December 12, 2010
 
 
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Table of Contents
Management Summary.................................................... 4Aviation Industry, Aviation Sector.................................... 5History of the Airline Industry ........................................ 5Demand and Supply Drivers of the Airline Industry ...... 5
Airline Industry: Major Players
..................................... 6In-flight entertainment system ...................................... 9ICE (Information, Communication, Entertainment) is theIn-Flight-Entertainment system operated by Emirates. 9Ground services ........................................................... 10Etihad Airways ................................................................ 13Services .......................................................................... 14In the air: ...................................................................... 14On the ground: ............................................................. 16SWOT: ETIHAD AIRWAYS ................................................ 17Service marketing strategy: Emirates vs. Etihad ............ 18Conclusion ...................................................................... 23Reference ....................................................................... 24

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