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Module 5 Ecommerse_Matrials

Module 5 Ecommerse_Matrials

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Published by Rupam Saikia

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Published by: Rupam Saikia on Dec 13, 2010
Copyright:Attribution Non-commercial


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Questions for Review
Define e-commerce and pure vs. partial ones.Electronic commerce (EC or e-commerce) describes the process of buying, selling,transferring, serving, or exchanging products, services, or information via computernetworks, including the Internet.In
 pure EC 
all dimensions are digital where the product, its delivery, payment, and transferagent are all done online like buying software online. Partial EC is when part of thetransaction is physical like buying a book on Amazon and having the book physicallydelivered.2.
List the major types of EC (by transaction).B2B, where both the buyer and seller are business organizationsB2C, where the sellers are organizations and the buyers are consumersC2C, where both parties are consumersC2B, where consumers make their need for a product known and suppliers compete to providethe productG2C, where the Government provides services to its citizensB2E, where an organization uses EC internally to improve its operationsc-commerce, where business partners collaborate electronicallym-commerce, where EC is done in a wireless environment3.
Distinguish between business-to-consumer, business-to-business, and intra-business EC.Business-to-consumer commerce involves transactions between a consumer and acorporation; business-to-business commerce involves transactions among two or morebusinesses. Intra-business EC refers to a business using EC internally to improve itsoperations. A special case of this is B2E (business to employees).4.
Define social commerce and distinguish it from e-commerce.Social commerce is concerned with the creation of places where people can collaborateonline, solicit advice from trusted individuals, and avail themselves of goods and services.EC deals basically with buying and selling without the social interaction.5.
Define a business model and list five EC business models.
A business model is the method by which a company generates revenue to sustain itself.Five EC Business models are:Bartering onlineDeep discountersName-your-own-priceOnline auctionsProduct customization6.
Relate EC to blogging and wikis.ECs are about buying and selling online. Wikis and blogs are part of EC where, in addition tobuying and selling, they provide a social network for people to share ideas and thoughtsabout products and services.7.
Describe the scope of EC and list its major participants.EC applications are supported by an infrastructure, which includes hardware, software, andnetworks, ranging from browsers to multimedia, and also by the following five support areas,people, public policy, marketing and advertizing, support services and business partnerships.8.
Describe electronic markets.An electronic market is a virtual marketplace in which sellers and buyers meet and conductdifferent types of transactions. The functions of e-market are the same as those of a physicalmarketplace; however, computerized systems make markets much more efficient byproviding more updated information to buyers and sellers.9.
Define forward and reverse auctions.Forward auctions are used to allow selling companies to post items they want to sell andbuying companies to compete for the best prices acceptable by the selling companies forthose items, with the winning bidders obligated to buy the items. Reverse auctions are fixed-duration bidding events hosted by a single buyer, in which multiple suppliers compete tofulfil the needs of the buyer.10.
How are forward auctions used as a selling channel?Usually, items are placed at a special site for auction, and buyers will bid continuously forthe items. The highest bidder wins the items. Sellers and buyers can be individuals orbusinesses. The popular auction site eBay.com is conducting mostly forward auctions.11.
Describe the process of using reverse auctions for purchasing.
In reverse auctions, there is one buyer, usually an organization that wants to buy a product ora service. Suppliers are invited to submit bids. Online bidding is much faster thanconventional bidding, and it usually attracts many more bidders. The reverse auction is themost common auction model for large purchases. Everything else being equal, the lowest-price bidder wins the auction. Governments and large corporations frequently mandate thisapproach, which may provide considerable savings.12.
Define electronic bartering.An electronic form of barter is where organizations and people exchange services and goodsvia an electronic bulletin board or website without the use of money. This is the logicalextension of one of the oldest forms of trade.13.
Describe electronic storefronts and malls.Electronic storefronts are the entry point into one of the hundreds of thousands of specialized(selling only one or a very few related items) or general (selling many items) stores on theInternet. An electronic mall, also known as a cybermall, is an electronic site that is a sharedentry point for a number of commercial businesses or electronic storefronts. Somecybermalls allow for shopping carts to be wielded across the commercial businesses with asingle checkout point and often supply tools for the creation of the individual storefronts.
What are some general features (critical success factors) that make the delivery of onlineservices (e.g., cyber-banking, securities trading, job hunting, travel services) successful forboth sellers and buyers?Selling books, toys, computers, and most other products on the Internet may reduce vendors
selling costs by 20 to 40 percent. Delivery of services, such as buying an airline ticket orbuying stocks or insurance online, can be done 100 percent electronically, with considerablecost reduction potential. Therefore, online delivery of services is growing very rapidly, withmillions of new customers being added annually.15.
Describe how customer service is provided online and list its four phases.Customer service can be provided online in several ways. A few examples include FAQs andonline submission of technical questions/concerns.Customer service should be approached as a business life cycle process, with the followingfour phases:
 Phase 1: Requirements.
Assist the customer to determine needs by providing photographs of a product, video presentations, textual descriptions, articles or reviews, sound bites on a CD,and downloadable demonstration files. Also use intelligent agents to make requirementssuggestions.
 Phase 2: Acquisition.
Help the customer to acquire a product or service (online order entry,negotiations, closing of sale, and delivery).

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