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Table Of Contents

1.1.2 MAJOR COMPANIES OF AUTOMOBILE INDUSTRY
1.2.1 CORPORATE HISTORY
1.2.2 MAHINDRA’S AUTOMOTIVE SECTOR
1.3 SWOT ANALYSIS
1.4.1 Business products
1.4.2 Car Segmentation
2.1 MARKETING STRATEGY
2.2 Four P’s
3.1 OBJECTIVES OF THE STUDY
3.3 SAMPLE DESIGN
3.4 COLLECTION OF DATA:
3.5 PRIMARY DATA:
3.6 LIMITATION OF THE RESEARCH:
4.1 4 key selling points of Logan:
4.2 What the auto journalists have to say about the Logan?
4.3 Advantages of Logan over same segment of cars?
4.4 Customer’s take on the disadvantages of Logan over Other cars;
4.5 What the Mahindra Logan owners have to say after there purchase?
4.6 Mahindra Scorpio review
4.7 Mahindra Scorpio
4.9 CUSTOMERS REVIEW
5.1 CONCLUSION
6.HOW WOULD YOU RATE THE ABOVE CARS ON 10?
7.ANY OTHER FEEDBACK OR SUGGESTION YOU WANT TO GIVE
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A Project Report

A Project Report

Ratings: (0)|Views: 38 |Likes:
Published by Jinnie George

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Published by: Jinnie George on Dec 13, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->