From the COMMUNICATIONS EXECUTIVE COUNCIL®of the SALES, MARKETING, AND COMMUNICATIONS PRACTICEwww.cec.executiveboard.com
© 2010 The Corporate Executive Board Company.All Rights Reserved.
CREATING SHARED VALUE (CONTINUED)
“In Creating Shared Value, a company consciously identifes areas o ocus,where: a) shareholders’ interest and society’s interest strongly intersect;and b) where value creation can be optimized or both.“At Nestlé, we have analyzed our value chain and determined that the areaso greatest potential or joint value optimization with society are
Water, RuralDevelopment, and Nutrition.
”“Development which meets the needs o the present withoutcompromising the ability o uture generations to meet their own needs.”“Compliance with national laws and relevant conventions, as well asour own regulations.” Eg., UDHR
Creating Shared Value
Nutrition, Water, Rural Development
Project the Future
Laws, Business Principles, Codes o Conduct
Source: Niels Christiansen, Nestlé.