Introduction

| Founded Charlotte, North Carolina (1874)

| CEO : Brian.T Moynihan
| Financial services company
| Largest bank holding company in US
| Serves clients in more than 150 countries
| 3rd best company in the world(Forbes)
| As of 2010, Bank of America is the 5th largest
company in the United States by total revenue,
| Bank of America generates 90% of its revenues in
its domestic market
 Y

 

 


 
: $150,450.0M

 : 56.6%

$150.45bn
  $231,444 mn

Bank of America is the second largest in market

Capitalization $128.23 bn
 Industry and product offering
| Banking
| Financial services
| Investment services

Products
| Finance and insurance
| Retail ,commercial and private banking
| Investment banking
| Private equity , mortgages , and credit cards
 _lobal operations
| Bank of America has many branches in Asia,
Europe, Middle east, Latin America and
Caribbean.
| ßuge customer base | Weak wholesale banking
| Diversified range of operations
banking and non banking | Not as nimble as small
financial services regional operators
| Innovation in products | The company has lost the
and services ability to compete head to
| Convenience head in an environment
| Brand recognition where it lacks a size
advantage
| Strong internet banking
| Expansion in | Financial economic
international markets turmoil .
| Further consolidation in | Due to globalization
the banking industry more and more banks are
| Merill lynch acquisition entering the US markets
| Countrywide home loans | Increase in restrictions in
acquisition capital market and
government regulations
 Objectives of venturing in to India
| To setup the back office operations.
| To set up the software development projects.
| To tap the huge potential in terms of human
intellect In India.
| To increase its operations to loan process,
account managing etc.
 Comment on mode of entry
Risks:
| It is a burdensome process.
| Very huge process as it involves casing all the
said routes to enter.
| Involves huge costs in setting up the
infrastructure.
| Consumes lot of time in framing the policies in
accordance with rules and regulations.
Benefits:
It paves an avenue for setting the business in
the environment.
Awareness about the FDI policies helps in
future for further growth.
 PEST factors
| Political factors
| Environmental factors
| Social factors
| Technological factors
1. Charlotte-based Bank of America Corp., the nation's largest financial
institution as measured by

Ë Deposits $991,611mn

Ë Controls nearly $2,223,299 mn in assets

Ë Operates nearly 5,800 banking centers

Ë More than 17,000 ATMs in 30 states and the District of Columbia.

Ë Operates in 44 countries worldwide.

 Two of its most notable accomplishments were :

Ë The 1975 invention of the first bank credit card.

Ë The acquisition of Security Pacific Corporation, which turned the bank

into the largest in the nation.

2. Bank of America has invested heavily into corporate and investment banking.

3. Bank of America also invested over $600 million into its corporate and
investment banking operations, located in Charlotte and New York City.

4. Internationally, Bank of America has strengthened its partnership ties with

three IT companies located in India (Infosys, Tata Consultancy Services (TCS), and
Accenture).

5. Bank of America also has wholly owned subsidiary in ßyderabad, India, The
Continuum Solutions Pvt. Ltd., which performs some low-value added, relatively
expensive back office operations, such as transaction and high-end complex
processing.