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CME 101 Customer Intelligence and Insights Sample Materials Alm

CME 101 Customer Intelligence and Insights Sample Materials Alm

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Published by chris8411

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Published by: chris8411 on Dec 13, 2010
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05/12/2014

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Customer Intelligence and InsightsCustomer Intelligence and Insights
Training ± Sample Material Training ± Sample Material 
© 2010 EMM Group
 
³W 
e are increasingly in a commodity 
³W 
e are increasingly in a commodity- -like market´ like market´ 
³W 
e are increasingly in a commodity 
³W 
e are increasingly in a commodity- -like market´ like market´ 
How many of you think that applies to your business?
2
© 2010 EMM Group
ow do you view your business? 
ow do you view your business? 
 
Competing in the Tire Industry Using InsightsCompeting in the Tire Industry Using Insights
F
or families with kids
F
or male car enthusiasts
Better gripSuperior tread design
,
 
steel radialBetter controlSafer driveSecurityBetter gripSuperior tread design
,
 
steel radialBetter controlExciting driveFun & enjoyment
F
unctionalBenefitsEmotionalBenefitsAttributes
3
© 
 
¡ ¢ ¡ 
 
£ ¤¤ 
 
¥ 
¦ § ¨ 

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