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CME 104 Market Framing Course Sample Materials Alm

CME 104 Market Framing Course Sample Materials Alm

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Published by: chris8411 on Dec 13, 2010
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05/12/2014

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Market Framing Market Framing 
Training ± Sample Material Training ± Sample Material 
© 2010 EMM Group
 
2
Why is growth so difficult to achieve?
It¶s easy to erect or accept barriers to growth:Product and category-limited thinking.
³Not Invented Here´.
Competitive reaction instead of building a bold brand vision.
Focused on the competitor rather thanmeeting the customer¶s needs.
Cost-containment instead of customer-relevant innovation.
Why 
is growt 
h
so difficult to ac 
h
ieve? 
Why 
is growt 
h
so difficult to ac 
h
ieve? 
Why 
is growt 
h
so difficult to ac 
h
ieve? 
Why 
is growt 
h
so difficult to ac 
h
ieve? 
2
© 
 
¡ ¢ ¡ 
 
£ ¤¤ 
 
¥ 
¦ § ¨ 
 
ften t 
h
ere is confusion«
ften t 
h
ere is confusion«
W
hat market are we serving?
3
© 2010 EMM Group

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