If there’s one clear message
to come out of my
research into the state of today’s publishing world and
the best way to take my own newly finished memoir
to market, it’s this: If you, as an author, actually
want your book to succeed, you better embrace your inner-marketer self
because the job of marketingand promotion is falling on you.
In today’s tumultuous marketplace, even big publishing house
s are pushing the job of marketing onto authors and aren
t willing to risk even making an offer on a book unless theauthor has already demonstrated that he or she knows how to build an audience and cangenerate both immediate and ongoing book sales. While it takes continued work and can feeldaunting, the good news is that the global reach and viral power of the Internet and socialmedia has leveled the playing field for authors, making it easy to launch a broad-reachingmarketing program on an author-size budget.There are six key ingredients to any successful author marketing program
each of whichinterconnect to maximize success. Taken step by step, the marketing strategy outlined belowwill help you ensure that your book gets the
exposure it deserves in today’s new world of
publishing. And if you want to go the traditional publishing route, this plan will give you theaudience-building foundation you need to help land an agent or publisher.
1. Put Up a Web Site
: A web site is your window to the world and the foundation of any goodonline marketing and promotions program. Launching a book/author
web site doesn’t have to
be expensive. In fact, a customized Word Press powered site can be set up for the cost of a
domain name, a hosting package and a little patience and applied brain power
or can beoutsourced for a few hundred dollars. Beyond having a professional looking site that sharesinformation on you and your book, make sure you site has these components: a) Bloggingcapabilities that enable you to continually post new content; b) Content management systemthat makes it easy to handle your own updates; c) Your own URL. Rather than signing up for afree web site on Word Press
or another blogging service, it’s worth spending the $50 to $60 a
year for a hosting package and a URL of your own (e.g. www.johndoebook.com vs.