Focus on new media planning and management in the field of tourism communication, especially on new media applicationsrelevant to the tourism industry, methods for user requirements analysis for tourism interactive services, management andpromotion for web-based tourism communication.
San Grato Botanic Park Project Work Contest
Developed projects and events to promote San Grato Botanic Park (Lugano, CH) as a tourist destination, in partnership with
Lugano Tourism and Travel Office. I mainly focused on park’s architectural value development with the supervision of major
Communication and Tourism Related Activities and Leadership
| Brisbane, Australia
Specialised training in Tourism Online Marketing, with great focus on leveraging Web Analytics and Paid Advertisingstrategies
to achieve measurable business goals for the company’s
| Treviso, Italy
SEO Specialist at MOCA Interactive, where I’m deepening my strategic and ope
rative knowledge regarding SEO, Web
Analytics and Pay per click marketing. I’m personally managing SEO activities and pay per click advertising campaigns,
as well as their reporting, for some Travel and Tourism Italian businesses, in particular hotels and destinations locatedin the Trentino region.Acquired proficiency in online marketing tools like Google Analytics and Google AdWrods
Highland Business Research
| Inverness, Scotland
Internship in the field of Web analytics and Market research, under the supervision of Ms.Vicky Brock, during which
analyzed the traffic of an important Scottish Tourism destination website (Cairngorm Mountain) with the goal of improving and implementing online marketing strategies aimed at better positioning it on the most important searchengines. Besides
this activity, I’ve also worked on the creation of a report focused on the importance of leveraging
web 2.0 platforms and technologies as promotional tools and on the opportunities offered by them.
| Modena, Italy
Responsible for the creation of a database, commissioned by the Municipality of Milan, hosting contact informationand details about NGOs and companies offering Work&Travel and volunteering opportunities abroad to Italianstudents. My area of interest were mainly the USA.
, MEC USA
| New York, USA
Full-time associates assistant in
all facets of meeting planning. I’ve deepened t
he details that are involved in executinga professional event, complete with exposure to site selection, contract negotiation, conference management,housing and global event planning.
Market Research for IKEA
Link Institut (Luzern)
| Lugano, CH
Assistant in a market research at IKEA in Grancia (Lugano), designed for knowing customers shopping habits andpreferences.
English Intensive Course
ELC (English Language Company)
| Sydney, Australia
April 2006 - August 2006
Focus on Trade and Tourism vocabulary and communication techniques