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Published by Sara Borghi
Sara Borghi is Online Marketer specialised in the Tourism Industry. My resume will tell you more about her passions and past experiences.
Sara Borghi is Online Marketer specialised in the Tourism Industry. My resume will tell you more about her passions and past experiences.

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Categories:Types, Resumes & CVs
Published by: Sara Borghi on Dec 14, 2010
Copyright:Attribution Non-commercial


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Sara Borghi
Birth date: 31/07/1983Current address: 60 Hume Street || Norman Park || 4170 ||Queensland, AustraliaContact details: saraboargs@gmail.com || +61 (0)433 402 253My Social Media profiles:Skype: saraboargs
Tourism and Communication Qualification and Capabilities
Flexible in changes and in familiarizing with new and culturally different people and surroundings, thanks to manytravel experiences abroad and great passion in travel literature.
Outgoing, entertaining and curious personality, keen on learning in depth new trends, developments and in using newmedia and technologies (Adobe Photoshop, blogs, location-based applications, podcasts, vertical search engines).
Proficiency in Microsoft Office.
Very pragmatic attitude, focused on solutions and positive mind.
Broad minded in making decisions and in evaluating circumstances.
Great passion for music, winter sports, photography.
International Tourism and Marketing Education
University of Lugano
Lugano, CH
Master Of Arts in Economics and Communication, Major in International Tourism
Some of my coursework: Economics and Politics of International Tourism, New Media for Tourism Communication,HeritageTourism, Digital Marketing, Communication for Cultural Heritage and Advertising Management.
Dissertation Title: “
Online Promotion in Tourism: the Silversea Case
”. Supervisor: Prof. Lorenzo Cantoni, PhD.
Final mark: 8.75/10
University of Modena, Economics Faculty “Marco Biagi”
Modena, Italy
Bachelor in Economics and International Marketing
 Final mark 100/110
International Tourism Coursework and Projects
 Advertising Management Modules
Analyzed in depth media planning and media-audience measurement, especially related to TV and Internet, with the help of many seminars held by valuable Italian media market managers (especially Nielsen Media Research Italy and main commercialTV channels).
New Media for Tourism Communication Modules
Focus on new media planning and management in the field of tourism communication, especially on new media applicationsrelevant to the tourism industry, methods for user requirements analysis for tourism interactive services, management andpromotion for web-based tourism communication.
San Grato Botanic Park Project Work Contest 
Developed projects and events to promote San Grato Botanic Park (Lugano, CH) as a tourist destination, in partnership with
Lugano Tourism and Travel Office. I mainly focused on park’s architectural value development with the supervision of major
Lugano’s professionals.
Communication and Tourism Related Activities and Leadership
| Brisbane, Australia
 January 2010
on going
Specialised training in Tourism Online Marketing, with great focus on leveraging Web Analytics and Paid Advertisingstrategies
to achieve measurable business goals for the company’s
tourism clients.
MOCA Interactive
| Treviso, Italy
October 2008
November 2009
SEO Specialist at MOCA Interactive, where I’m deepening my strategic and ope
rative knowledge regarding SEO, Web
Analytics and Pay per click marketing. I’m personally managing SEO activities and pay per click advertising campaigns,
as well as their reporting, for some Travel and Tourism Italian businesses, in particular hotels and destinations locatedin the Trentino region.Acquired proficiency in online marketing tools like Google Analytics and Google AdWrods
Highland Business Research
| Inverness, Scotland
August 2008
Internship in the field of Web analytics and Market research, under the supervision of Ms.Vicky Brock, during which
analyzed the traffic of an important Scottish Tourism destination website (Cairngorm Mountain) with the goal of improving and implementing online marketing strategies aimed at better positioning it on the most important searchengines. Besides
this activity, I’ve also worked on the creation of a report focused on the importance of leveraging
web 2.0 platforms and technologies as promotional tools and on the opportunities offered by them.
| Modena, Italy
March 2008
June 2008
Responsible for the creation of a database, commissioned by the Municipality of Milan, hosting contact informationand details about NGOs and companies offering Work&Travel and volunteering opportunities abroad to Italianstudents. My area of interest were mainly the USA.
Summer Internship
| New York, USA
 June 2007 
August 2007 
Full-time associates assistant in
all facets of meeting planning. I’ve deepened t
he details that are involved in executinga professional event, complete with exposure to site selection, contract negotiation, conference management,housing and global event planning.
Market Research for IKEA
Link Institut (Luzern)
| Lugano, CH
September 2007 
Assistant in a market research at IKEA in Grancia (Lugano), designed for knowing customers shopping habits andpreferences.
English Intensive Course
ELC (English Language Company)
| Sydney, Australia
 April 2006 - August 2006
Focus on Trade and Tourism vocabulary and communication techniques

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