Adidas, Don't Help Running Apartheid:Cancel Sponsorship of JerusalemMarathon!
December 13, 2010To Adidas International Headquarters (Global_Public_Relations@adidas.com),We are a group of Israeli citizens who support the Palestinian 2005 Call for Boycott,Divestment and Sanctions (BDS) against Israel until it complies with international law anduniversal principles of human rights. We have noticed themounting campaign
against yourcompany's sponsorship of the Jerusalem Marathon scheduled to be held in March, 2011.Going through the settlement of Pisgat Ze’ev in occupied East Jerusalem, to the backgroundview of the illegal apartheid and annexation wall, and circling the Hebrew University, whichis built on land belonging to the East Jerusalem neighborhood Issawiyah - this marathonboasts of the Israeli illegal control and occupation of the oppressed indigenous Palestinianpopulation of East Jerusalem. Indeed, as the campaigners noted, the marathon aids and abets aviolation of international law, namely the war crime described by article 49 of the FourthGeneva Convention, which states: “The Occupying Power shall not deport or transfer parts of its own civilian population into the territory it occupies”.We would like to inform you that Adidas' sponsorship of this marathon, in its current route ora revised one, also undermines the Palestinian Call for a cultural, including sports, boycott of Israel. The marathon is organized by the same municipality that routinely organizes houseevictions and demolitions in East Jerusalem. It signals an international 'business as usual'message to apartheid and occupation, perpetuated by Israel, on behalf of Adidas.Jerusalem's municipality is a specifically oppressive Israeli institution and a part of the Israeliregime official institutions that continue to oppress the entire Palestinian people: in the WestBank (including East Jerusalem) and Gaza – through a cruel occupation and siege; insideIsrael proper - through a system of apartheid against the 1.2 Million Palestinian citizens of Israel; and in all these areas and the diaspora - through prevention of Palestinian refugees' UNsanctioned right of return and compensation due to the 1948 Nakba, the mass ethnic cleansingcarried out by the state of Israel in its formation. Jerusalem municipality maintains thesurveillance and organizes eviction orders and demolitions of what it considers 'illegal'Palestinian homes in East Jerusalem. It does so, in spite of not allowing almost entirely anylegal Palestinian construction and of its reluctance to recognize Palestinian ownership of